A double win for Giordano at the Dubai Service Excellence Performance awards

The Middle East's leading casual retailer was named as the 'Best Service Performance Brand' in the Large Business category and won the 'Best Service Performance' award for its Wafi City outlet during the 2006 Dubai Service Excellence Performance awards.

With a growing portfolio of over 140 stores in the Middle East, Giordano has continuously and consistently concentrated its efforts on enhancing service and building personal relationships with customers .

Giordano supports DED's efforts to highlight the importance of customer service in Dubai's booming retail sector and was one of the first companies to join the Dubai Service Excellence Scheme.

The brand has a unique relationship with the UAE due to the fact that Giordano Middle East was established in the UAE almost 15 years ago, in 1993, as a joint venture between Emirates Trading Agency and Giordano International Ltd.

The winners were selected based on mystery shopper inputs and regular professional evaluation following strict criteria which retailers were required to adhere to." We are proud to receive both awards. The recognition is a sincere tribute to the personal dedication and efforts of every member of the extended Giordano family", said Chugani.

"It is an honor to have our efforts recognized by the government of Dubai. Giordano embodies the contemporary lifestyle choices - simplicity in design and quality in substance. Its total commitment to superior service and outstanding quality and value has enabled the company to successfully execute on its multiple-market and multiple-brand strategy,"

he concluded.

The awards, held at the Dubai Chamber of Commerce and Industry auditorium, were attended by more than 300 delegates and based on a high customer service standards and a code of business ethics. DED honored 22 outlets and four brands during the awards ceremony.