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Laila Suhail, DSS Executive Project Director said,
"The DSS website uses the latest technology to help surfers get all the information they want at the click of a mouse. The website is updated regularly to keep up with technological advancements and equipped with the latest tools and technical know-how to modernise it. Dubai has one of the highest number of internet surfers who look up for festival details such as schedules, dates and timings of events and activities at the website. So the number of hits that our website receives is very encouraging."
"We also receive feedback from our valued surfers to develop and improve the website further. Since DSS is a prestigious social, cultural and economic event for Dubai, the website provides the perfect interface between people and the summer festival, not just locally but also for regional and international visitors."
One of the attractions of the website is the inclusion of the DSS 2007 Spa Packages, a highlight in this year's DSS. Spa enthusiasts can access a wide range of information on the 21 participating spas, the treatments offered, and exclusive promotions for DSS visitors.
The website is aiming to increase interactivity between DSS and its visitors by making it easier for the general public and the private sector to participate and be part of DSS. Retailers who wish to register their outlets as part of the 'Summer Deals' can now download application forms from the website. Similarly, registration forms for Modhesh Friends' Club and In-Mall events like The Collectors and Photography Exhibition are also available on the website.
Giving a day by day roundup of DSS, the website is a virtual tour guide of the annual summer event that is celebrating its tenth anniversary. Dubai Summer Surprises, the leading annual summer event in the region will commence on June 21, providing ten weeks of non-stop shopping and entertainment opportunities until August 31. The Ten Surprises this year will last a whole ten weeks, presenting activities for visitors of all age categories.
Anne-Birte Stensgaard, Senior News Editor
