Vertu now in Wafi City mall

Opened in association with Vertu's distribution partner Rivoli, this new point of sale follows a succession of store openings for the brand in association with Rivoli in premier locations: Burjuman and Grand Hyatt in Dubai, Marina Mall in Abu Dhabi and Seef Mall in Bahrain in addition to its presence in select Rivoli stores in UAE, Qatar and Bahrain.

Since its international launch in January 2002, Vertu has set new benchmarks and standards in the luxury industry based on unrivalled attention to details, obsessive craftsmanship and the use of the finest materials all of which have been well received by its discerning clients.

The new store is expected to be an instant success and further reiterates Vertu's commitment to the Middle East.

The Vertu store, which opened in June 2007, features the entire Vertu collection including the classic Signature collection, inspired by the tradition of watch-making, the Ascent, inspired by the aesthetic design and material of luxury sports cars and the Constellation, designed for the world traveler.

The Wafi store will also soon feature the latest additions to the Vertu Signature Collection - Vertu Signature Rose Gold with Pink Diamonds and Signature Rose Gold with Pink Sapphires - and the Ascent Summer Season Special Editions, available in two variants: the Vertu Ascent Strawberry Edition in deep pink and Vertu Ascent Cream Edition in cool cream.