Pronounced "haadaa eeZee", in English the name means "easy to the extreme". Using an innovative combination of attractive tariffs, voice and data services, 7ada eeZee's launch this week signals the beginnings of a new mobile community for young people and a hub for instant communication. This concept builds on a key aspect of today's youth culture, which relies on telecoms technology to provide immediate and "always on" communication.
7ada eeZee has been designed by MTC-Vodafone (Bahrain) to appeal to young people between the ages of 16 to 25 who are particularly attracted to "cool" new technologies.
7ada eeZee can be customized to reflect an individual's personality with the option of personalised phone numbers and a wide selection of connecting tunes including the latest chart music, comedy clips, and Q'uranic Sura extracts. In addition, with one free SMS message per day and an unlimited number of rebates of BD2 for every BD10 of calls or messages made, the package is tailored to suit the budgets of Bahrain's young mobile users.
Dr Ahmed Alshatti, Chief Operating Officer of MTC-Vodafone (Bahrain), said: "By reaching out to the young people of Bahrain with custom-designed products, MTC-Vodafone (Bahrain) is helping to keep youngsters connected and providing an opportunity to express their identity.
"We are confident that our young customers will really enjoy using this fun and friendly product. Sharing experiences with friends and making new friends using 7ada eeZee will create a new mobile lifestyle for our young people."
Mr Ali Darwish, Segment Manager and Consumer Prepaid Specialist at MTC-Vodafone (Bahrain), said: "The potential in the under-25 segment is enormous due to Bahrain's large youth population. We are designing products that recognise and match the needs of this group."
"7ada eeZee echoes the creativity of our youth and adds a trendy touch to communication with its excellent package of features including an MMS capacity of up to 300kbs. This technology allows full utilisation of video messaging which has become a way of life within this age group. In addition, users can create and name their own portable messaging forum to chat with friends wherever and whenever they want. There will be no excuse not to keep in touch with the latest vibes."
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MTC-Vodafone (Bahrain) connects youth with '7ada eeZee'
- Bahrain: Thursday, June 14 - 2007 at 08:13
- PRESS RELEASE
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MTC-Vodafone (Bahrain) is connecting Bahrain's young people with its latest prepaid package, 7ada eeZee.
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Posted by Anne-Birte Stensgaard, Senior News EditorThursday, June 14 - 2007 at 08:13 UAE local time (GMT+4)
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This article was updated on Sat Jun 16 2007.
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7ada eeZee prepaid packages start at BD1 and go up to BD25. Users who purchase a BD25 card, will benefit from year-long validity and one free top up to the value of BD5. To register for the service, a CPR is required to prove age and identity and users can migrate to other MTC-Vodafone (Bahrain) packages once they exceed the upper age limit for 7ada eeZee.
Young people can visit any MTC-Vodafone (Bahrain) Experience Shop or call 107 to find out more about 7ada eeZee.
About MTC-Vodafone (Bahrain)
MTC-Vodafone comes as a result of a Network Partner Agreement between the Mobile Telecommunications Company (MTC), a GCC regional company, born in Kuwait, and Vodafone, a global company based in the UK. MTC-Vodafone, having been chosen by Bahrain's Telecommunications Regulatory Authority to develop the 2nd GSM service, launched its services on December 28, 2003.
Mobile Telecommunications Company (MTC) was founded in 1983 and is perhaps one of the oldest mobile service providers in the world. MTC has a reputation for pioneering new services in the Middle East and constantly seeks to forge partnerships with key global companies to bring the best products and services to the region. MTC is considered to be a very successful, customer focused and ambitious company and has aspirations that fit with the Vodafone strategy for global customer services.
About MTC Group
MTC is the pioneer of mobile telecommunications in the Middle East and is now a major player on the African continent. The company began life in 1983 in Kuwait as the region's first mobile operator, and since the initiation of its "3x3x3" expansion strategy in 2003, the company has expanded rapidly.
Today MTC is a leading mobile operator in six Middle Eastern and 14 sub-Saharan African countries with over 12,700 employees, providing a comprehensive range of mobile voice and data services to over 27 million active individual and business customers (as of December 31, 2006).
The company operates in Kuwait and Bahrain as MTC-Vodafone, in Jordan as Fastlink, in Iraq as MTC Atheer, in Lebanon as MTC Touch, in Sudan as Mobitel and in 14 sub-Saharan African countries as Celtel: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Kenya, Malawi, Madagascar, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia.
Listed on the Kuwait Stock Exchange (Code: Tele), MTC's market capitalization exceeded US$21 billion as of March 19, 2007.
For more information please visit www.mtctelecom.com
Issued on behalf of MTC-Vodafone (Bahrain) by Hill and Knowlton. For press information contact:
Neena Punnen
Hill and Knowlton
Tel: +973 17 533 532
Fax: +973 17 533 370
Hind Abdul Salam
MTC-Vodafone(Bahrain)
Tel: +973 3603 1358 / 36030358
Fax: +973 3603 1994
Young people can visit any MTC-Vodafone (Bahrain) Experience Shop or call 107 to find out more about 7ada eeZee.
About MTC-Vodafone (Bahrain)
MTC-Vodafone comes as a result of a Network Partner Agreement between the Mobile Telecommunications Company (MTC), a GCC regional company, born in Kuwait, and Vodafone, a global company based in the UK. MTC-Vodafone, having been chosen by Bahrain's Telecommunications Regulatory Authority to develop the 2nd GSM service, launched its services on December 28, 2003.
Mobile Telecommunications Company (MTC) was founded in 1983 and is perhaps one of the oldest mobile service providers in the world. MTC has a reputation for pioneering new services in the Middle East and constantly seeks to forge partnerships with key global companies to bring the best products and services to the region. MTC is considered to be a very successful, customer focused and ambitious company and has aspirations that fit with the Vodafone strategy for global customer services.
About MTC Group
MTC is the pioneer of mobile telecommunications in the Middle East and is now a major player on the African continent. The company began life in 1983 in Kuwait as the region's first mobile operator, and since the initiation of its "3x3x3" expansion strategy in 2003, the company has expanded rapidly.
Today MTC is a leading mobile operator in six Middle Eastern and 14 sub-Saharan African countries with over 12,700 employees, providing a comprehensive range of mobile voice and data services to over 27 million active individual and business customers (as of December 31, 2006).
The company operates in Kuwait and Bahrain as MTC-Vodafone, in Jordan as Fastlink, in Iraq as MTC Atheer, in Lebanon as MTC Touch, in Sudan as Mobitel and in 14 sub-Saharan African countries as Celtel: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Kenya, Malawi, Madagascar, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia.
Listed on the Kuwait Stock Exchange (Code: Tele), MTC's market capitalization exceeded US$21 billion as of March 19, 2007.
For more information please visit www.mtctelecom.com
Issued on behalf of MTC-Vodafone (Bahrain) by Hill and Knowlton. For press information contact:
Neena Punnen
Hill and Knowlton
Tel: +973 17 533 532
Fax: +973 17 533 370
Hind Abdul Salam
MTC-Vodafone(Bahrain)
Tel: +973 3603 1358 / 36030358
Fax: +973 3603 1994
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