Emirates Driving Institute appoints ekadaa PR as its public relations agency

Since its inception in 1991, EDI has strived to achieve excellence in the field of driver training and road safety .Our consistent approach to providing quality and client satisfaction has been rewarded by EDI becoming the first driver training Institute in the world to achieved ISO 9001 for the design, development and delivery of top quality .It recently bagged the Dubai Quality Award 2002 in professional Services Sector.

In a span of twelve years, over 140,000 students have successfully obtained their driving licenses for various driving categories through EDI professional training programs. On any day, over 5000 students undergo various phases of instruction from a team of around 700 hundred multi-lingual male and female Instructors on Passenger Cars, Trucks, Fork lifts, Motorcycles, Buses & Shovels. EDI also houses a Workshop, Gas Station, Restaurant and the relevant administrative infrastructure needed to support such a large driver training programme.

Managing Director Amer Ahmed Belhasa said:

"As we reviewed various PR options, it became clear that ekadaa PR was an excellent choice to help lift EDI brand image and build stronger presence amongst the media in the region."

ekadaa PR is a full-service public relations agency that was set up in 2003, founded by managing partner Irina Sharma, ekadaa's current clients include Lufthansa German Airlines, German National Tourist Board, Swarovski, Syed Alam Junaid, Clinique, Technogym, designers hub, Durex and more.

Irina Sharma concluded "We are privileged to represent the leaders in driving institute and as partners we look forward to joint success and growth."