DSS to launch first ever interactive mobile portal in UAE

The service is being offered in Arabic and English and is targeted at the multitude of local and expatriate residents in the country who account for a majority of the total DSS visitors. The tenth anniversary celebrations of DSS 2007 begin on June 21 and will last a whole ten weeks till August 31.

Launched in cooperation with Etisalat and MobiBrands, a company of Qanawat FZ LLC., DSS Mobile Portal is the ideal way to get information on DSS events, venues, and timings, all through the push of a button. Mobile users in UAE only need to type DSS and send it to 1110 to download the English version of the portal. For the Arabic version, users need to send DSSA to 1110. The portal can be downloaded free of cost and can be accessed by phones that are GPRS or 3G enabled. Technical assistance on downloading the portal or configuring the mobile phone can be got by dialing 125.

Once the portal is downloaded, users have round-the-clock access to comprehensive information on DSS activities and promotions like the Spa Packages. The DSS Office is also organizing a draw where, by entering a contest through the mobile portal, visitors stand the chance to win AED 5000 in shopping vouchers every week.

Commenting on the launch of the DSS Mobile Portal, Laila Suhail, DSS Executive Project Director said, "The DSS Mobile Portal is our latest initiative to help visitors acquaint themselves with the numerous activities planned as part of the tenth year celebrations of DSS. Our aim is to reach out to a wider audience that not only includes children, but tech-savvy teenagers and adults."

"Information on DSS activities is now available round the clock and visitors can plan their day out in Dubai accordingly. The portal is an ideal way for DSS and visitors to mutually benefit each other. For DSS, the portal represents an avenue to reach out to a wider audience, and for visitors, information on shopping and entertainment are available at their fingertips."

Sami Hajjaj, General Manager of MobiBrands said, "Our partnership with Dubai Summer Surprises and Etisalat is a step forward in re-shaping and developing the marketing and advertising industry through mobile phones across the G.C.C."

The DSS Mobile Portal is one among the innovative marketing strategies implemented by the DSS Office to attract local and regional visitors. The portal was launched in Kuwait on June 1, where users can now browse the latest offers, promotions, and attractions of DSS 2007.