With a total of seven gold, nine silver, and eleven bronze awards, MBC Group was the single participant picking up the largest total number of awards, up against nominations from 168 different networks the likes of ABC, BBC Worldwide, CBS Television, FOX and National Geographic.
"The MBC Creative Services team is just thrilled that so much of our work has been recognized as absolutely world class by the judging panel at this year's awards," says Fadel Zahreddine, MBC Group Director of Creative Services.
"The whole TV viewing experience is about much more than just the content featured, which is why we spend so much time, energy and creative talent at MBC Group to brand and package our content in a visually stimulating way. We work hard to create the best 'home' for both programs and brands - offering a channel environment second to none."
"We saw an amazing array of design work among the competitors this year," said Lee Hunt, the interim managing director of Promax/BDA.
"Designers are continuing to push the creative envelope in producing extraordinary images that grab the viewers' attention while also telling a very important visual story for the networks and programming these designs represent."
In addition to the Gold, Silver and Bronze statues, award recipients will also have their winning entries added to the permanent collection of Promax/BDA media at the United States Library of Congress as part of The Robert Neer Promax/BDA Promos TV Collection, containing over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999.
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MBC Group scoops most awards of any entrant at 2007 New York Promax/BDA World Awards
- United Arab Emirates: Saturday, June 16 - 2007 at 15:10
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Dubai-based Middle East Broadcasting Centre (MBC Group) cruised ahead of any competition to lead the pack of international winners at the Promax/BDA World 2007 Awards competition - one of the most prestigious global events recognising achievements in broadcast and electronic marketing and design.
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Posted by Lara Lynn Golden, News EditorSaturday, June 16 - 2007 at 15:10 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sat Jun 23 2007.
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About MBC Group
In 1991, the Middle East Broadcasting Centre (MBC) was established in London as the first pan-Arab, free-to-air satellite channel. Now based in Dubai, in the United Arab Emirates, MBC Group consists of MBC1 (general family entertainment), MBC2 (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC ACTION (action series and movies) & Al Arabiya (the 24-hour Arabic language news channel). In addition, MBC Group owns two radio channels: MBC FM (Gulf music) & Panorama FM (contemporary Arabic hit music), O3 Productions and Middle East News. MBC is a global media group enriching people's lives through information, interaction and entertainment.
About Promax/BDA
Promax/BDA is the worldwide association of entertainment marketers, promoters and designers with more than 5000 members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For more information, please visit the Promax website: http://www.promax.tv/awards.asp
Category/ Entrant/Award
Broadcast Networks, News Program Campaign Using
One or More Media
MBC1: News Campaign
GOLD
Broadcast Networks, Copywriting
MBC4: Medium Year 1 - "Orange"
GOLD
Broadcast Networks, Sound Design
MBC4: 24 - Virus
GOLD
Broadcast Television Station, Program Promotion
MBC4: Medium Year 1 - "Orange"
GOLD
Broadcast Television Station, Daypart Packaging
Promotion
MBC4: Drama Package - "My Drama"
GOLD
Broadcast Television Station, Sales Presentation - Video
MBC4: Sales Tape 2007
GOLD
Broadcast Television Station, Sound DesignThriller Movies on
MBC2
GOLD
Broadcast Networks, Comedy Program Promotion
MBC4: Friends - Comic Timing
SILVER
BN26 Broadcast Networks, Public Service Announcement
(PSA)
MBC2: Ramadan Viewing Time Change
SILVER
Broadcast Networks, Marketing Presentation External (Multiple Products) - Video
MBC4: Sales Tape 2007
SILVER
Broadcast Networks, Use of Library Music for a
Promo
Romance Movies on MBC2
SILVER
Broadcast Television Station, ID
MBC2: Horror Ident
SILVER
Broadcast Television Station, News Program
Campaign Using One or More Media
MBC1: News Campaign
SILVER
Broadcast Television Station, Program Promotion
MBC4: 24 - Virus
SILVER
Broadcast Television Station, Stunt Promotion
MBC2- Clint Eastwood, Magnum 44
SILVER
Broadcast Television Station, Public Service
Announcement (PSA)
MBC2: Ramadan Viewing Time Change
SILVER
Broadcast Networks, ID
MBC1: Ramadan Ident
BRONZE
Broadcast Networks, News Program Promotion
MBC1: News (Iraq)
BRONZE
Broadcast Networks, Funniest Promotion
Kung Fu on MBC2
BRONZE
Broadcast Networks, Movie Promotion - Theatrical for Television
MBC2-Terminator
BRONZE
Broadcast Networks, Sound Design
Thriller Movies on MBC2
BRONZE
Broadcast Television Station, ID
MBC1: Ramadan Ident
BRONZE
Broadcast Television Station, Program Promotion
MBC4: Taken - Romance
BRONZE
Broadcast Television Station, Funniest Promotion
MBC2-Terminator
BRONZE
Broadcast Television Station, Stunt Promotion
MBC2 - Clint Eastwood, Toothfairy
BRONZE
Broadcast Television Station, Stunt PromotionMBC2 - Clint Eastwood, What's Going On Here?
BRONZE
Broadcast Television Station, Promotional Animation
Campaign
MBC4: Taken by Steven Spielberg
BRONZE
In 1991, the Middle East Broadcasting Centre (MBC) was established in London as the first pan-Arab, free-to-air satellite channel. Now based in Dubai, in the United Arab Emirates, MBC Group consists of MBC1 (general family entertainment), MBC2 (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC ACTION (action series and movies) & Al Arabiya (the 24-hour Arabic language news channel). In addition, MBC Group owns two radio channels: MBC FM (Gulf music) & Panorama FM (contemporary Arabic hit music), O3 Productions and Middle East News. MBC is a global media group enriching people's lives through information, interaction and entertainment.
About Promax/BDA
Promax/BDA is the worldwide association of entertainment marketers, promoters and designers with more than 5000 members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For more information, please visit the Promax website: http://www.promax.tv/awards.asp
Category/ Entrant/Award
Broadcast Networks, News Program Campaign Using
One or More Media
MBC1: News Campaign
GOLD
Broadcast Networks, Copywriting
MBC4: Medium Year 1 - "Orange"
GOLD
Broadcast Networks, Sound Design
MBC4: 24 - Virus
GOLD
Broadcast Television Station, Program Promotion
MBC4: Medium Year 1 - "Orange"
GOLD
Broadcast Television Station, Daypart Packaging
Promotion
MBC4: Drama Package - "My Drama"
GOLD
Broadcast Television Station, Sales Presentation - Video
MBC4: Sales Tape 2007
GOLD
Broadcast Television Station, Sound DesignThriller Movies on
MBC2
GOLD
Broadcast Networks, Comedy Program Promotion
MBC4: Friends - Comic Timing
SILVER
BN26 Broadcast Networks, Public Service Announcement
(PSA)
MBC2: Ramadan Viewing Time Change
SILVER
Broadcast Networks, Marketing Presentation External (Multiple Products) - Video
MBC4: Sales Tape 2007
SILVER
Broadcast Networks, Use of Library Music for a
Promo
Romance Movies on MBC2
SILVER
Broadcast Television Station, ID
MBC2: Horror Ident
SILVER
Broadcast Television Station, News Program
Campaign Using One or More Media
MBC1: News Campaign
SILVER
Broadcast Television Station, Program Promotion
MBC4: 24 - Virus
SILVER
Broadcast Television Station, Stunt Promotion
MBC2- Clint Eastwood, Magnum 44
SILVER
Broadcast Television Station, Public Service
Announcement (PSA)
MBC2: Ramadan Viewing Time Change
SILVER
Broadcast Networks, ID
MBC1: Ramadan Ident
BRONZE
Broadcast Networks, News Program Promotion
MBC1: News (Iraq)
BRONZE
Broadcast Networks, Funniest Promotion
Kung Fu on MBC2
BRONZE
Broadcast Networks, Movie Promotion - Theatrical for Television
MBC2-Terminator
BRONZE
Broadcast Networks, Sound Design
Thriller Movies on MBC2
BRONZE
Broadcast Television Station, ID
MBC1: Ramadan Ident
BRONZE
Broadcast Television Station, Program Promotion
MBC4: Taken - Romance
BRONZE
Broadcast Television Station, Funniest Promotion
MBC2-Terminator
BRONZE
Broadcast Television Station, Stunt Promotion
MBC2 - Clint Eastwood, Toothfairy
BRONZE
Broadcast Television Station, Stunt PromotionMBC2 - Clint Eastwood, What's Going On Here?
BRONZE
Broadcast Television Station, Promotional Animation
Campaign
MBC4: Taken by Steven Spielberg
BRONZE
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