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The 40-minute ceremony, to be televised on Sama Dubai TV, will include innovative shows seen for the first time in the region as well as folkloric performances illustrating the deep rooted past and the dynamism of the present, besides some other comic performances.
"The tenth anniversary of DSS is reason enough to celebrate a leading event which has achieved resounding success over the past years," said Yousif Mubarak, the DSS Events, Operations and Services Director.
"The DSS has succeeded in attracting visitors in the millions to Dubai and contributed to augmenting the volume of spending during the summer months, a tourist boom which reflects positively on all economic sectors in the country."
"Hence, we are keen to render the 10th edition a one-of-a-kind event at all levels, something which will be revealed through the dazzling DSS opening ceremony, estimated to cost around AED 2 million, featuring distinct shows never seen before."
All the surprises of this year's edition will kick off simultaneously, and run for 72 days instead of dividing them over 10 weeks as was the case in the past editions where one week was allocated to each surprise.
This is the first time the DSS Office is organising an opening ceremony for the leading regional summer fun fiesta, as there was no official ceremony during the past years where the event used to kick off with the launch of the first surprise.
Spanning over 10 weeks and featuring a variety of activities, the DSS has grown into a fabulous medley of events that put the pep back into summer for both adults and children.
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Medilyn Manibo, Assistant News Editor
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