Now covering seven key markets across the region - including the Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Lebanon, & Egypt - and more than twenty universities invited to participate, the internship scheme offers the best and the brightest marketing students the chance to get valuable experience and insights in staging of DSS, one of the most successful tourism marketing events of the region.
"The Apprenticeship Programme had such a positive impact on both the students and DSS that the next logical step was to expand its coverage to include more students across the region. This way, the ideas that will be developed by the students will reflect the diversity of their backgrounds and experiences. For DSS, this means a truly encompassing summer extravaganza that will be even be more appealing to regional and international tourists," said Laila Suhail, DSS Executive Project Director.
Cairo University confirmed participation in the programme by nominating six of their best marketing students, who will be asked to complete a rigorous selection programme that will be supervised by a distinguished panel of judges. All students will be evaluated based on their academic excellence, quality and originality of submitted essays, and character to determine the top student who will be awarded the apprenticeship, including an all-expense paid trip to Dubai.
"We are looking forward to welcoming this year's batch from Egypt. We hope that they can make the most out of this unique opportunity which will give them a unique exposure to the best practices in marketing and events management. We're happy to share with them our expertise in the hope of making DSS an even better summer fiesta," ended Suhail.
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Dubai Summer Surprises launches 2007 Apprenticeship Programme in Egypt
- Egypt: Monday, June 18 - 2007 at 08:34
- PRESS RELEASE
Following its successful pilot launch last year in the Kingdom of Saudi Arabia and Kuwait, the Dubai Summer Surprises is bringing a much bigger edition of its Apprenticeship Programme.
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ABOUT DSSLaunched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
Organised by government departments with the cooperation of the public sector, the ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
For more information:
Agency Contact:
Sara Shamel, TRACCS PR & Marketing,
Tel: +202 3046870
Anne-Birte Stensgaard, Senior News EditorMonday, June 18 - 2007 at 08:34 UAE local time (GMT+4)
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This article was updated on Sat Jun 23 2007.
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