Saks Fifth Avenue to open in Bahrain City Centre

The 5,500 square meter store, known for its superlative American and international designer collections, its expertly chosen assortment of handbags, shoes, jewelry, cosmetics, and home furnishings and impeccable customer service, will come up at the three-level shopping and leisure destination in Bahrain City Centre.

The mall is expected to be a landmark development for Bahrain when it opens in the second quarter of next year, as it will have almost 330 retail units, spread out over a total Lease able area of 150,000-square-metres. A total of 317 units have been taken up since marketing efforts began two years ago, with tenants ranging from the world's most recognizable brands to popular local retailers, catering to all tastes and budgets.

Saks Fifth Avenue Dubai General Manager Rusi Motiwalla said since Bahrain is one of the most important emerging markets in the region; it was only natural for them to set up shop here. "We consider this a very important market and one that is well-versed with the latest in fashion."

He said they are sure 'the affordable luxury' available to suit the interests of a variety of customers will appeal to the Bahraini clientele. "Saks Fifth Avenue in Dubai is already a destination for shoppers from all over the world and we are targeting the Bahraini outlet to be an extension of that," he said. "Bahrain has its unique selling point and we feel our coming into the market would only enhance that even further."

Rusi Motiwalla said Saks Fifth Avenue will also add its world class fashion events to Bahrain's social calendar. "Our vendor matrix will reflect international glamour keeping in mind the style and fashion sense that Bahrain is known for."

The Saks Fifth Avenue store in Bahrain as well as other Gulf countries will be operated by Style Avenue Middle East FZCO, a company owned among others, by well known names like Damas Jewellery, KAPICO Group, Chalhoub Group Ltd., and the Al Mana Group.

"The aim is to provide a consistent source of fashion, style and quality with the utmost person attention and service.Saks Fifth Avenue delivers exceptional service catering to the needs of every customer."

He also added that Saks Fifth Avenue will offer complimentary alterations, Service First - Saks Concierge service, Fitters in Intimate Apparel, Gift Packaging, 5th Avenue Club, Spacious Fitting Rooms, lounge areas, in-store make-over and Wardrobe Consultants and Stylists.

Saks Fifth Avenue is a world wide leader in luxury & fashion as it will add a new rank of glamour to the kingdom of Bahrain. This luxury store will also be a main destination in Bahrain City Centre which is already expected to change the face of shopping and leisure in the region," said Maher Al Shaer, Vice President - Asset Management and Business development, MAF Investments - Bahrain.

"All this has never been seen in Bahrain before and will bring about a choice of luxurious facilities to the discerning customer." Mr. Al Shaer added,

Motiwalla said from the moment the first Saks outlet opened in New York on September 15, 1924, it has been more than just a world-renowned shopping emporium. "It is now an international fashion authority and more of a cultural phenomenon. It is an icon of the New York City landscape that remains equally present in the hearts and mind of people all over the world."