Emirates Islamic Bank launches new product (AL REEM) for ladies banking

This exclusive service will provide innovative, transparent and customised solutions for today's women.

AL REEM caters to the financial needs of ladies from various demographic backgrounds and economic groups, and is packed with unmatched benefits such as staff consisting only of women, exclusive lounges / service desk, special discount on bank's products and services, discounts at retail outlets, a special chip based debit card, customised cheque book, road side assistance program, invitations to attend ladies only social events and much more.

"The need for personalised service & products for women is gaining eminence across the region," said Mr. Faisal Aqil, General Manager Retail Banking at Emirates Islamic Bank. "But for us it is not just about introducing just another service. It's about crafting carefully thought-out products and services designed to cater to the special needs of today's women. The preceding is keeping in perspective their invaluable role in society and their distinct financial goals. It is this insight that makes AL REEM different from the rest. Simply, put it is a tribute from Emirates Islamic bank to the amazing contribution that the women of today makes to the world at large" he added.

AL REEM's launch coincides with a time when the niche ladies banking market is fast emerging as a segment that deserves serious & specialised attention.