ITP Business publishes results of first BPA audit for Hotelier Middle East

'This first audit is an important step for the magazine, which serves an important and fast-growing market in the Middle East,' said Matthew Southwell, deputy managing director of ITP Business. 'It clearly shows that advertisers wanting to reach the region's hospitality industry now have a sound vehicle with the penetration and reach that they need to make their investment an effective one.'

The BPA audit shows that Hotelier Middle East's circulation has reached 8,084 copies per month.

Furthermore, figures from a recent ITP Readership Survey conducted in March found that the magazine boasts 29,911 readers across the region, with 46% of Hotelier Middle East's subscribers claiming that five people or more read their copy of the magazine and more than 93% of readers considering Hotelier Middle East's editorial to be equal to, or better than, other international magazines serving the sector: 31% of readers surveyed said they considered the editorial content to be excellent.

The survey also revealed that 45% of readers often based purchasing decisions on information published in Hotelier Middle East, while 49% 'sometimes' make purchasing decisions based on the magazine's editorial and advertising content.

Finally, Hotelier Middle East was pleased to learn that some 94% of readers would recommend the magazine to their business associates.

'Together with a strong first audit, the readership survey showed that the magazine reaches a strong, growing, loyal and appreciative readership. It's been great feedback to receive,' said Gemma Greenwood, Senior Group Editor, ITP Business. 'We'll be using that feedback to further refine the successful Hotelier Middle East formula.'