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Damas celebrates Roberto Coin's poetic creations

  • United Arab Emirates: Tuesday, June 19 - 2007 at 10:01
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, brings the latest creations from revered Italian jeweller Roberto Coin.

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  • Roses Collection.
    Roses Collection.
Celebrated for its imaginative mix of play and seduction, irony and passion, magic and celebration, the brand features exquisite pieces from its famed Appassionata, Fantasia, Cheval, Granada, Roses, Classica and Cento collections.

Mr. Tawhid Abdullah, Managing Director of Damas, remarks, "Roberto Coin fully understands the dreams and aspirations of the contemporary woman. Through his outstanding design and craftsmanship, he creates magnificent jewels that speak of feminine sophistication and refinement. Roberto Coin uses the finest materials to bring to life highly imaginative designs. These new creations will definitely make a strong impression among those who truly understand what jewellery with personality is all about."

Taking inspiration from the world of cinema, fashion, fame and fortune, the new jewellery pieces celebrate creativity and contemporary femininity with a sense of humor and playful irony, the hallmarks of the Roberto Coin brand.

The classic chain is glamorously illuminated on gold thread weave, the distinctive sign of the renowned Appassionata Collection. Necklace, bracelets and earrings reveal the essence of a well-dosed cocktail that alternates the interweaving rings of yellow gold with others of precious heart. Delicate natural-colored stones, their fascination exalted by the exclusive mirror cut, create an ultra-chic and graceful ensemble for everyday glamour.

The Fantasia Collection offers new creations that are appropriate for comfortable everyday wear. The new pendants are introduced into the classic 18 Karat white gold collection, set with black sapphires and colorless brilliant cut diamonds, that create designs on backgrounds outlined by a great dichromatic effect. The inner walls of every piece are modeled in lace and cutwork, letting air and light flow through, filling small wearable sculptures with a breath of life.

Saddles, bits and stirrups become sporty chic patterns for the Cheval Collection. The collection offers pendants of sinuous sequences in white gold and diamonds, in a play of curved lines and wavy surfaces. It pays homage to horsewomen who do not fear the bridles of love.

Dedicated to a romantic and sophisticated woman, the Granada Collection was created using special manufacturing techniques that duplicate the texture of precious lace and creates the perfect background for the shiny spots of diamonds.

Nostalgically charming and reminding of the flavor of old fashioned jewels, the Roses Collection is composed of precious white, yellow and rose gold roses.

The Classica Collection features circular and elegant shapes in white, yellow and peach gold enhanced by diamonds.

The famed Cento Collection is distinguished by its use of 100-facet diamond cut which can only be attained with the rare creativity and skill of a master cutter. Cento diamonds have almost twice as many facets as the traditional round brilliant cut diamonds giving them added sparkle. The result is a collection of the most brilliant diamond jewellery in exclusive Roberto Coin designs.

Created to seduce with a touch of surprise, love with a pinch of fun, conquer with a thrill of a good time, Roberto Coin jewels are available at selected Damas Les Exclusives Boutiques in the UAE.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 200 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Leo Pizzo, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, and many others.

The innovative in-house collections include the majestic Bridal Jewellery, exclusive jewellery brands like Boudoor, Jumeirah, Farasha, Fior, Diamond Leela, Faioruz, Harmony, Dibla, Al Manthura; Varotti and Aquamarin brands of watches; and a wide range of classic and contemporary collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information, please contact:
THE IDEA AGENCY PR Department
Tel: 04-3434424 Fax: 04-3434305

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