Sharaf DG launches 'Holiday Specials'

Elaborating on the new offers, senior officials of Sharaf DG, which recently opened Dubai's largest one-stop electronics store at Times Square Center on Sheikh Zayed Road said that the new offer was aimed at continuing to provide a power-packed value shopping experience during the holiday season.

Mr. Nilesh Khalkho, Head of Merchandising and Vendor Relationships, Sharaf DG said: "The Holiday Specials promotion is another initiative to consistently deliver more value to shoppers looking for good deals on electronics and appliances to take back home"

He said the new `Shop-for free' promotion will run across all three Sharaf DG store for three weeks and will involve a weekly raffle where four lucky shoppers each week will get their entire cash back to the value of a maximum of AED 10,000, which they have spent at Sharaf DG.

"We offer the widest assortment of products at the best price and supported by trained staff. Our unique retail initiatives like DG Help for IT upgrades, installation & repair, 'Électronics for Her,' the exclusive ladies section, DG Café for refreshments and Activity centre for handy product usage tips have been very well received by our customers. We have also updated our product range to cater to tourists visiting Dubai during DSS as well as the holiday shoppers looking for good deals to take back home. For the benefit of those on an electronics shopping frenzy, Sharaf DG will be having a Bag Bazaar at Times Square Center which will offer the best deals on bags, to pack up the gadgets.

He said Sharaf DG has been able to maintain a steady growth in footfall to its stores, particularly the store at Times Square Center which witnessed an overwhelming response from shoppers. Over 75,000 visitors thronged the store in the first three days and made retail history by making it the most successful store opening ever seen.