High value incentives attract investors to NCB Brokerage services

"This was a carefully crafted campaign, layered to appeal to customers at each level, with the aim of creating greater awareness of the many benefits of NCB's online and IVR telephone brokerage services" said Hany Al Shuwaier, Head of NCB Brokerage Division." The campaign has succeeded beyond all expectations, largely because of the astuteness of the Kingdom's traders who recognize that online and telephone brokerage services are the way of the future, enabling them to conveniently trade from the comfort of their home or office, or while travelling."

To achieve its objective of attracting new customers to open an online investment portfolio with NCB and migrate existing NCB brokerage customers to the online service, the Bank's brokerage services offered all online traders the chance to win a 2007 Range Rover HSE. Additionally, those with portfolios worth SR 500,000 and above had the opportunity to receive unlimited commission-free trading for one month, and a free one year subscription to NCB's AlAhli Tadawul online service, including free access to Tadawul Plus which is an enhancement of AlAhli Tadawul.

NCB recently relaunched its AlAhli Tadawul online service with the option of accessing the enhanced features of Tadawul Plus. With Plus, the interface and speed of connection have been substantially improved and a number of new features have been added to make Tadawul Plus an even more user friendly service

"AlAhli Tadawul Plus is only the beginning and there's a lot more to come," concluded Hany Al Shuwaier. "We promise our customers continuous development of products and services that keep pace with the fast changing world of trading in the international financial markets."