Samsung teams up with Beyoncé for new Ultra Music SGH-F300

The model blurs the boundaries between the art of music and the science of communication, and has been promoted worldwide under the endorsement of world renowned singer and actress, Beyoncé.

The novel dual-face handset design of the Samsung Ultra Music F300 is fresh, unique and stylish. On one side is a large, clear screen with a sweep touch key that makes music control simple, intuitive, and fun. Flip over to the other side and one can use it as a Samsung mobile phone with all the advanced features of quality and functionality that have come to define the brand.

The Samsung Ultra Music F300 is a complete music player phone with superb sound quality. It is equipped with a digital power amp and offers a dedicated music user interface for a quick and easy way to navigate through the play list. In addition, the model includes a stereo FM radio and a Quick PC Sync function, allowing users to easily create and organize their music library. Furthermore, the model boasts of a 2.0 mega-pixel camera and a microSD™ slot for memory expansion. Remarkably, all these features are contained within the profile of the extremely portable 9.4mm device.

Chiwon Suh, President of Samsung Electronics Middle East & Africa Headquarters, explained: "The Ultra Music offers the perfect solution for music lovers on the move. The combination of superior sound quality, dedicated user-friendly music controls, and mobile phone features makes this model a compulsory accessory for anyone who doesn't want to compromise music for communication or vice versa. I am delighted to introduce the Ultra Music F300 in the Middle East & Africa region."

He added: "We are very excited to have the support of 11-time Grammy winner, Beyoncé for this project. We found important synergies between her passion for young and vibrant music, and Samsung's constant desire to be on the cutting edge of digital convergence. The model really bears the imprint of this passion and truly brings music to life."