Gulf Air Worldwide Call Centre (WWCC) wins top recognition

This was established when Gulf Air WWCC was named as the "Middle East Call Centre of the Year" at a glittering award ceremony on Monday night at the Insights Middle East Contact Centre World Forum 2007 in Dubai.

The CCWF, is one of the significant events dedicated to the rapidly growing call centre business in the Middle East. The event, organised by Insights _ the only Call Centre-dedicated, professional services organisation in the Middle East region, attracts call centres in the region as well as professionals and agents from leading organisations worldwide.

There are about 500 call centres in the Middle East and the Gulf Air call centre was chosen from among 25 entries from the region. The event, which is considered a benchmark for the region's call centres, was held at the Crowne Plaza hotel in Dubai.

"This is a wonderful achievement and such prestigious recognition is a testament to our unwavering dedication and commitment to serve our customers better in an extremely competitive and ever more demanding environment,"

says Gulf Air Executive Vice President Marketing and Sales, Lee Shave.

"We will continue to toil to deliver on the world class standards that we have set for ourselves," adds Mr. Shave.

The call centre handles more than 125,000 calls a month on an average and employs more than 180 staff members, 98% of whom are Omani nationals.

"This is a proud moment for Gulf Air and reflects a tremendous amount of dedication, persistence and people skills to deliver a service on demand. It's a great team effort," says Gulf Air World Wide Call Centre Manager Ruth Birkin who received the award on behalf of the airline.

"We will go on to represent the region at the Annual Call Centre Exhibition in San Diego, California in September," says Mrs. Birkin, who was named 'Call Centre Manager of the Year - Middle East' at the same event last year.

The Gulf Air Worldwide Contact Centre in Muscat was opened in September 2003 to meet the significantly increasing demands of the Gulf Air customers.

Located in the Knowledge Oasis, Muscat (KOM), it is the first international call centre ever opened in Oman, catering to customers 24 hours a day, seven days a week using some of the most sophisticated telephony in the market.

The centre handles calls from the Kingdom of Bahrain, the Sultanate of Oman, the United Arab Emirates, the Kingdom of Saudi Arabia, the United Kingdom, Kuwait and North America helping customers with all elements of their travel plans. In addition, a dedicated Gulf Air Holidays team handles tailor-made holiday packages throughout Gulf Air worldwide network.