The Surprise is one among the ten being organized by the DSS Office during the tenth edition of Dubai Summer Surprises, the leading regional summer event that is slated to attract a record number of visitors this year.
The event was a huge draw, attracting food buffs and enthusiasts from all over the Emirate. Suhaila Gobash, DSS Sponsorship Manager said, "The demonstration by chefs from SIC Dubai was planned to give visitors a preview of what the Food Surprises would be in the tenth edition of DSS. Dubai is a multi-cultural city that hosts over 200 nationalities and over the coming weeks, Food Surprises will explore different cuisines from around the world."
"During this week, the cooking workshops will cover different vegetarian recipes from around the globe, so, visitors can view live presentations of Mediterranean, Middle Eastern, and Far East cuisines every day."
Held in coordination with SIC Dubai, state-of-the-art kitchen equipments for the demonstration were provided by Kitchens & Beyond and Teka Kuchentechnik. The SIC Dubai will be organising cookery workshops for children and adults throughout the ten weeks.
The workshops are an important part of the Ten Surprises as DSS organisers are keen to see the general public participate and experience firsthand the different innovative activities in malls. Food Surprises will include participation of some of the renowned culinary organisations in the region to showcase the finest cuisines in one place.
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30 chefs display culinary skills in Food Surprises opening at Times Square Center
- United Arab Emirates: Monday, June 25 - 2007 at 09:50
- PRESS RELEASE
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The Times Square Center at Sheikh Zayed Road was the venue for an exciting demonstration by 30 chefs of the Sydney International Courses in Dubai (SIC Dubai), as part of the vegetarian theme of the first week of Food Surprises.
Food Surprises opening at Times Square Center.
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Lara Lynn Golden, News EditorMonday, June 25 - 2007 at 09:50 UAE local time (GMT+4)
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This article was updated on Tue Jun 26 2007.
Notes and Media Contacts »
For more details and information please call:
Laila Suhail, Executive Project Director,
Tel: 0097142020272,
Or the DSF Media Center:
Rana Ghazi, PR Manager,
Tel: 009714-2020275,
Suhaib Abdullakutty, English Editor,
Tel: 2020579,
Ahlan Dubai Tel: 600545555
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
The ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
Laila Suhail, Executive Project Director,
Tel: 0097142020272,
Or the DSF Media Center:
Rana Ghazi, PR Manager,
Tel: 009714-2020275,
Suhaib Abdullakutty, English Editor,
Tel: 2020579,
Ahlan Dubai Tel: 600545555
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
The ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
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