Lipton tea brand receives Qatrah Award at the First Arab Beverage Forum

The award was presented to Mr. Rod Maxfield, Managing Director Gulf Business Unit, Unilever Arabia, by Mr. Hamad Buamim, Director General of the Dubai Chamber of Commerce and Industry.

According to Jan-Piet van Kesteren, VP Marketing Foods and Beverages in Unilever Arabia, "Tea is the highest consumed beverage after water and to remain a market leader in this dynamic segment requires constant innovation based on real consumer insight of the Arab consumer. The recognition by the Qatrah Awards Judging Committee for outstanding product innovation is therefore something we are extremely proud of and represents another important milestone for Lipton, a brand with deep roots in the Middle East."

Today, through innovation, Lipton, provides the consumer with the opportunity to discover and experience the rich and delicate tastes from a wide array of exotic flavours like Lipton Morocco, Lipton White Tea and the Lipton Fruit Tea range. Lipton continues to deliver sophisticated and hygienic teabags to encapsulate prolonged freshness and flavour, including Speciality Teas, Flavoured Teas, Green Tea and Herbal Infusions addressing the need states of all segments of the society.

Jan-Piet van Kesteren added, "All countries within GCC are tea lovers and this is evident from the fact that over 300 cups of Lipton are consumed every second across the GCC region. Lipton, being the undisputed market leader has been in the forefront of introducing relevant consumer offerings. Two years ago, Lipton launched Green Tea which was an instant success. Following this launch, a range of twenty exotic herbal flavours has been introduced and this range is gaining popularity amongst the youth and females, in particular."

"As we heard in the forum and through independent panel of scientists, tea is one of the healthiest beverages, full of natural goodness. Looking ahead, Lipton commits to use its consumer understanding of the Arab world and technical excellence to help consumers' lead healthier lives."

Lipton in Arabia manufactures tea at its state of the art manufacturing facility in Jebel Ali, now the second biggest tea factory in the world. It also exports the tea to 45 countries across the world.