Dubai Airport readies for DSS travellers

The much-anticipated tenth edition of the leading regional summer fun fiesta which is expected to draw in a larger number of visitors to the tourist hub of the Middle East.

Upon arrival at the airport, DSS tourists will be pleasantly surprised to see the DSS logo and the ever-smiling mascot, Modhesh, adorn the airport premises. The smiling mascot is the DSS way of welcoming all visitors to explore the charms of the UAE, characterized by its white sandy beaches and fascinating palm tress.

"Since the launch of the DSS 10 years ago, we have always been keen to cooperate with the DSS Office in order to promote this leading regional event in a way that fits its distinguished standing. DSS reflects the deep-rooted traditions of UAE's citizens and the country's tourist potential," said Sultan Bin Toaq, Manager Airport Security Pass Directorate of Protocol & Public Relations, Department of Civil Aviation.

"We have introduced new, innovative procedures for this year's edition tailored to portray the good image of UAE in tourist, cultural and social spheres," he added.

He noted that air traffic at the Dubai International Airport was increasing, with around 17 million travellers having used the facility since early this year till date.

"We expect a further increase in the number of travellers over the coming period due to the far-reaching fame now enjoyed by the DSS all over the world."

He added that during this year's edition of the DSS, free gifts, including the DSS logo and Modhesh merchandise would be given to all travellers, especially children, arriving to the airport during the two-and-a-half-month long mega event.

"Children will be a lucky lot this year as we will provide them with a special lounge space where they would be able to get refreshments while their parents go to collect their bags. Outbound passengers will also be provided special attention on our part in order to help them reflect the good image of Dubai overseas. Modhesh will, for the first time, be around at the departure terminals to bid farewell to our visitors."

He also mentioned that transit passengers would enjoy special treatment and get a clear idea of the event. "They will be updated on the event's activities through promotion booklets and brochures available everywhere at the airport. Such information is likely to motivate them to visit Dubai in order to enjoy our tempting shopping offers and discounts as well as spectacular family entertainment vistas provided by Dubai."

"Transit passengers will have a preview of the UAE heritage through the Heritage Photography Studio held at the Transit Hall for the first time this year. Persons dressed in the Emarati traditional uniform will distribute desserts among the travellers."

Wide, high-resolution screens inside the airport will present DSS promotions as part of the continued advertising campaigns tailored to best publicise the event among the largest possible number of tourists.

Sultan Bin Toaq concluded by mentioning the presence of special teams to monitor DSS activities at the airport. "A team of young Emarati men will be in charge of executing and supervising all DSS-related activities at the airport as part of the coordination taking place with the DSS Office in order to provide our local cadres an opportunity to develop their skills and directly get involved in interesting yet challenging work schedules."