Malls gear up to host second week of Ten Surprises

Each of the Ten Surprises will last for ten weeks till August 31st.

The first week of the Ten Surprises opened in a grand fashion and witnessed a huge response from residents and tourists as the host malls organized special events to announce the beginning of ten weeks of excitement and entertainment. The venues attracted significant crowds as enthusiastic visitors were anxious to know what the special tenth edition of DSS had in store for them.

The Ten Surprises are an integral part of DSS since 1998 as the Surprises have provided world-class entertainment to local, regional, and international visitors over the summer. The year 2007 marks the beginning of a new era for DSS, and the Ten Surprises as well. The rotation of the Surprises in the malls is meant to ensure that visitors will not miss any Surprise.

Dubai's shopping malls have played a crucial role in the success of DSS by either sponsoring the event or hosting the Surprises. During DSS 2007, the malls will have a significant task as each of the venues will host a greater number of activities for two-and-a-half-months.

Eesa Adham, President of the Dubai Shopping Malls Group (DSMG) said, "The Dubai Shopping Malls Group is greatly delighted to partner with the Dubai Summer Surprises in yet another innovative, fun filled and rewarding summer promotion during this year's DSS. The aim of the DSMG is to create more excitement with each passing year and enrich the unique shopping experience that Dubai offers its residents and visitors."

The Ten Surprises will be held according to the following schedules for the second week: Art Surprises at BurJuman from 5 to 10pm; Global Surprises at Ibn Battuta Mall from 5 to 10pm; Nature Surprises at Mall of the Emirates from 5 to 10pm; Adventure Surprises at Times Square Center from 5:30 to 8pm; Knowledge Surprises at Reef Mall from 5 to 9:30pm; Food Surprises at Al Ghurair City from 5:30 to 10pm; Heritage Surprises at Dubai Festival City from 7 to 9pm; Flower Surprises at Mercato from 5:30 to 9:30pm; Cartoon Surprises at Deira City Centre from 5 to 10pm; and Comedy Surprises at Century Mall from 5 to 10pm.

The tenth anniversary of Dubai Summer Surprises is a landmark in the history of the event that witnessed about 1,875,000 visitors in the year 2006. Since its inception in 1998, consumer spending during DSS has gone up from AED 850 million to a massive AED 2.57 billion in 2006, highlighting the popularity of this summer event amongst local, regional, and international visitors.