Commenting on the partnership, Yogesh Radhakrishnan, Managing Director and CEO of Real Media-Zee Network, and a panelist for the forthcoming Forum said:
"We are thrilled to be partnering with the Global Brand Forum 2007. Not only are we looking forward to conveying the most cutting-edge debates about brand creation and transformation but as a global brand that operates in more than 180 countries around the world, we stand right at the centre of this discussion."
He added: "Just when you think that you know almost everything about creating successful brands, the Global Brand Forum comes along to discard old myths, to institute new insights and to shift the paradigm of branding. This is the reason why we, at Real Media-Zee Network, are thrilled to be a partner for the event, and why, I am honored to have been invited a second time to be a panelist at this prestigious forum".
Also referred to as "The Davos of Branding", the theme for Global Brand Forum 2007 is "Creating Leader Brands". In keeping with its stellar speakers' list in the past, this year's forum will be attended by environmentalist, author, Oscar-winner and former U.S. Vice President - Al Gore. This will be Al Gore's first trip to Singapore and it is anticipated that his presence will highlight deeply pertinent contemporary issues such as the links between the environment and business.
This year's impressive line-up of speakers and panelists also includes John Quelch (Senior Dean of Harvard Business School), Kevin Roberts (Global CEO of Saatchi and Saatchi Advertising), Nigel Parsons (Managing Director of Al Jazeera), Tapio Hedman (Senior Vice President, Nokia Multimedia), Yogesh Radhakrishnan, (Managing Director and CEO of Real Media-Zee Network) and Martin Roll (Brand Strategist and author of 'Asian Brand Strategy'). The moderator for the Global Brand Forum 2007 is Riz Khan, global anchor at Al Jazeera International.
Manoj Mathew VP - Marketing & Corporate Communications Real Media - Zee Network said, "At Real Media-Zee Network we understand the importance of developing brands that are not only profitable but also in sync with the most pressing social and contemporary issues that face the world today. Furthermore, as a media conglomerate we understand the value of a brand that connotes a vision of meaningful and humane communication. Our partnership with the Global Brand Forum 2007 is therefore especially pertinent and we look forward to an enriching experience of knowledge sharing."

Posted by Anne-Birte Stensgaard, Senior News Editor



