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Saturday, November 28 - 2009

On a winning spree with Emirates

  • United Arab Emirates: Thursday, June 28 - 2007 at 14:07
  • PRESS RELEASE

Emirates customers visiting Dubai for the Summer Surprises can win holidays, diamond jewellery worth AED 100,000 and an exclusive limited edition Mont Blanc gold watch, while going on a rare journey of discovery along the ancient Silk Road, a commerce pipeline that started in China and ended at Venice, Emirates' newest destination, to which flights start on 1st July.

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Following a very successful promotion last DSS, Emirates has once again partnered with the premier Wafi City shopping mall, for the benefit of Emirates' DSS package customers. There will be a spend-to-win promotion for customers any Wafi outlet with a chance to win one of five extraordinary prizes.

Ghaith Al Ghaith, Emirates Executive Vice President Commercial Operations worldwide, said, "Emirates is pleased to once again be partnering with Wafi City. Our DSS packages are super value for money especially given that Wafi is also offering our customers exclusive shopping discounts, in addition to a chance to win fantastic prizes. It's a deal not to be missed."

From 21st June until 31st August, Wafi Mall will represent an animated map of the Silk Road. Five key pavilions within the Mall will depict the major trading posts along the route - from Chang'an, the capital city of ancient China, through the deserts, mountains, and steppe lands of Central Asia, all the way to the Mediterranean and the port cities of Byzantium (Constantinople) and Venice.

There will be crafts, costume and silk displays, historical facts, tenant displays and interactive games - all themed to their geographical location and the culture of that area. Featuring prominently are China, India, The Middle East, Russia, Europe (Venice).

Customers spending at a certain amount in the mall or at the restaurant complex, Pyramids, have a chance to win one of five extraordinary prizes. They can choose which draw they participate in. For the Europe draw, the prize is two Business Class flights to Venice with premium accommodation courtesy of Emirates Holidays.

From India, the prize is from Mont Blanc, in the form of a gold watch worth over AED 100,000; from the Middle East shopping vouchers worth AED 100,000 and luxury accommodation at Raffles Dubai, are up for grabs. From Russia, there is a chance to win AED 100,000 of diamond jewellery from Damas; and from China, you can win two Emirates Business Class tickets to Beijing and luxury accommodation at Raffles Beijing.

Passengers purchasing Emirates DSS packages will receive a booklet of discount vouchers, offering discounts from more than 60 up-market retail outlets and 15 cafes, restaurants and bars, all located within Wafi Mall.

Skywards members will also receive the discount voucher booklet when they produce their Skywards card at the information desk at Wafi.

The packages offer customers a choice of 14 city and beach hotels in various price-brackets. Prices include all accommodation-related taxes and service charges and are available to all Emirates' passengers regardless of class of travel.

As part of the packages, customers are treated to a personalised meet-and-assist service on arrival at Dubai International Airport. They also receive an Arabian Adventures Welcome Pack including a special discount voucher booklet for Wafi City, one of Dubai's premier malls. First and Business Class passengers receive chauffeur-driven transfers between Dubai International Airport and the hotel.
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Notes and media contacts

Contact:

Brenda Hutchings
Emirates Corporate Communications
Tel: (+9714) 203 2337
Mob: (+97150) 6459618

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