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Dubai's RTA seeks new image
- United Arab Emirates: Saturday, June 30 - 2007 at 09:41
Enterprise IG has constructed a new brand identity for Dubai's Roads and Transport Authority. Enterprise was given a brief to develop a brand which portrayed the RTA, which introduces the Salik road toll in Dubai tomorrow, as a dynamic organisation which is perceived to be making an immediate, positive impact on transportation in the city.
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Jonathan Sheikh-Miller, Deputy EditorSaturday, June 30 - 2007 at 09:41 UAE local time (GMT+4)
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