Etisalat rings in EMI Music tones on Greetune

This step makes Etisalat the first operator in the region to offer customers such a wide selection. Etisalat constantly identifies ways to add more value to its customers' experience, and regularly upgrades its services to bring more benefits to users.

The Greetune service, launched in July 2006, allows subscribers to express their individuality by selecting and personalizing the tones that their callers hear. The Greetune service already offers a wide range of tones and audio clips, including Islamic content, popular music, poetry, and funny tones in Arabic, English, Hindi & other languages.

Customers can subscribe to Greetune service via SMS by sending 'r greetune' as SMS to 1010 or via mobile phone by simply dialing 125 (for both GSM & Wasel customers). An SMS will then be sent confirming subscription and a PIN number with instructions to logon to www.greetune.weyak.ae. The customer can then enter the user ID- their mobile number- and PIN number to preview/listen, buy and assign tones to callers.

Customers can store up to 20 different Greetune tones in their personal ring tone collection and can also change them at anytime.

Essa Al Haddad, Chief Marketing Officer, Etisalat said: 'Etisalat has over the years enhanced its service offerings, and now its mobile service is the most feature-packed in the nation. We remain committed to enhancing our customer's options and intend to provide the best services from around the world to our customers in the UAE with great partners such as EMI.'

With the Greetune service, different tones can be assigned to special callers, tones can be selected for special days, and a personal collection of ring tones can be stored.

Abhijit Mitra, Regional Finance Director & General Manager Operations, EMI Music Arabia said: 'We are delighted that EMI Music, with its long history in the region, is the first global music company to offer its music as part of this service to consumers in the UAE through this ground breaking partnership with Etisalat. The growth in the digital arena continues to change the way in which music is consumed and the launch of this new service will give Etisalat customers instant access to their favourite EMI tunes.'