Al Rostamani Group and Cellucom Group enter a strategic business alliance

Al Rostamani Group and Cellucom Group have finalized details of a joint alliance.

The strategic alliance would enable each group to diversify its portfolio of business activities and open up areas for future business associations and activities.

"The decision of the Al Rostamani Group to partner with Cellucom Group is a strategic one, which reflects our interest in entering a high growth industry. Telecommunications is and would continue to play a pivotal role today and in the future. We would like to cement our presence in the field and foresee the Cellucom partnership as enabling us to move in that direction. This move would open a new avenue of growth for the Group and help us enter retail markets in the region", said Mr. Marwan Abdulla Al Rostamani, Chairman of Al Rostamani Group.

The partnership between the two groups would not change the management of Cellucom as Mr. Arun Nagar, Founder and CEO of the Cellucom Group would continue his role in the day-to-day operation of the business. Cellucom under Mr. Nagar's successful leadership has grown to become a leading regional retailer and distributor of the mobility sector.

"Cellucom will now witness a lot of new opportunities within the current areas of operations and beyond as it has partnered with the Al Rostamani Group. This move has been initiated as part of our strategic objectives to consolidate our presence in the existing markets and to focus on high-growth markets. This transaction with Al Rostamani Group brings obvious synergies and strengths through the association with other companies in the Group and the wisdom of its corporate team and founders," said Mr. Nagar.