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Sunday, December 6 - 2009

Nader Group becomes the sole distributor of Café Najjar in the Kingdom

The Modern Arab Distribution Company Ltd, a pioneer in import and distribution in the Jordanian market and part of the Nader Group companies, has very recently signed an exclusive agreement with the renowned Lebanese company Café Najjar.

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Through this agreement, Modern Arab Distribution Ltd became the sole distributor of Café Najjar in the Kingdom, adding yet another key international brand to its fleet of award winning brands that it provides the local market with.

Nader Group enjoys an excellent reputation and high credibility in the local market due to its remarkable achievements and successes throughout the years. The Group also proved its ability to transform most of the brands it represents into leadership positions in the Kingdom through its distribution arm(s) and it's advanced marketing capabilities.

"We are very pleased about signing this agreement with Café Najjar, as we have added another quality international brand to our fleet of brands distributed to all parts of the Kingdom. Café Najjar has gained worldwide recognition and has become synonymous with the freshest and best tasting coffees in the region, we strongly believe that we have all the right ingredients to help Café Najjar reach its full sales potential in our local market" said Mr Fayek Kousa, the head of Nader Group's distribution division.

Café Najjar, a leading Lebanese brand, is known for its high quality and extraordinary flavor as it's extracted from the finest coffee beans and is put through a number of processing stages starting with cleaning, grinding, roasting, wrapping and vacuum packaging to preserve the extraordinary flavour and aromas of its coffees. This whole procedure takes place at the company's factory, the biggest coffee factory in the Middle East and Mediterranean, using the most high-tech equipment and machinery in accordance with international food safety policies and procedures.

Nader Group has recorded a lot of accomplishments throughout the past years and it has expanded in a minimal period of time, which reflected positively on the Jordanian market due to the wide variety of international brands it has developed in the local market, offering the Jordanian customer a chance to choose from an extensive range of brands.

Nader Group's distribution businesses provide all parts of the Kingdom with quality products through its modern distribution network and its experienced staff that consists of around 500 employees. It also has facilities and storage areas covering over 24,000 square meters spread all around the Kingdom.
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