The training took place at the DSS offices aimed at better preparing the volunteers to respond and handle media inquiries, in addition to ensure that when addressing the media, the DSS key massages to be conveyed at all times.
During the training session, that was conducted by Rana Ghazi, communication and PR manager, DSS office, the volunteers were briefed on the role of the DSS media centre during the DSS and DSF, and the responsibilities that they must carry upon dealing with the media and its representatives.
Suhaila Ghubash, Sponsorship Manager and In-Malls events supervisor at the DSS office attended the meeting, she said: 'This initiative comes in line with our responsibility towards educating our volunteers to equip them with better abilities and skills in all situations. We consider our volunteers as our main point of contact with visitors and media representatives, hence we want to make certain that they are ready to offer the best service available and the correct information at all times'.
The training also witnessed an open questions and answers session, where the volunteers presented their inquiries and gave various stories about situations that occurred with them during the first week of the event.
The DSS office attracts a large number of local and expatriate young volunteers that want to work during the summer and gain experience in a fun and highly interactive work environment. DSS 2007 has recruited around 200 volunteers in all its locations.
Media training for DSS 2007 volunteers
DSS office Media Centre conducted a comprehensive media training for all DSS 2007 in-mall volunteers.
- United Arab Emirates: Sunday, July 01 - 2007 at 14:27
- PRESS RELEASE
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Log in to request more informationNotes and media contacts
For more details and information please call:Laila Suhail, Executive Project Director,
Tel: 0097142020272,
Or the DSF Media Center:
Rana Ghazi, PR Manager,
Tel: 009714-2020275
Ilyas Qureshi, Media Officer,
Tel: 2020509,
Ahlan Dubai Tel: 600545555 or DSF Website
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
Organised by government departments with the cooperation of the public sector, the ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.
Lara Lynn Golden, News EditorSunday, July 01 - 2007 at 14:27 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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