BDL signs strategic partnership to distribute AMD products in Saudi Arabia

The partnership, which entitles BDL to distribute AMD's portfolio of products across the Kingdom, was announced during a press conference at the Four Seasons Hotel in Riyadh.

The partnership cements BDL's position as the leading distributor of technology products in Saudi Arabia and paves the way for AMD to penetrate the booming technology market in the Kingdom.

Tamer Isamail, GM of BDL in Saudi Arabia, stressed on the importance of this agreement and said: "Adding a renowned brand like AMD to our portfolio of offerings is key to our success. It is our pleasure to partner with AMD and we look forward to more joint initiatives that will help BDL reinforce its leadership in the distribution field."

He added: "Today marks the beginning of a long-lasting relationship between BDL and AMD and we are confident that our prominent distribution channel and our after-sales support program, as well as our advanced infrastructure will play a key role in achieving our goal of increasing AMD's market share in KSA."

BDL GM further confirmed that the company is capable of providing unprecedented services to its customers due to BDL's highly qualified human resources and its sales and after-sales services. BDL also focuses on providing value-added incentives to generate additional sales and increase its customer database in the region's fastest growing ICT market.

Gaith Kade, Regional General Manager of AMD in Middle East, Africa and Pakistan commented: "Saudi Arabia is one of our key markets globally. The Kingdom accounts for 40% of the IT spend in the Middle East and the market is expected to reach $15 billions by 2010. AMD is entering the Saudi market with full force as we witness this exceptional growth. The Kingdom is working hard on achieving its vision of becoming a major ICT hub and providing leading technology companies, like AMD, with the right infrastructure for growth and success.

Kader added: "We have chosen BDL as our key distributor due to its expertise and successful history in the market. BDL understands out customers' needs and provides second-to-none services. BDL's massive distribution channel across the Kingdom will help us achieve our goals in providing innovative and advanced products to our customers."