IAA announces new identity

The release of the new corporate identity coincided with the IAA's Executive Committee and Board of Directors meeting in Cannes at the end of June. The IAA re-branding project includes all communications platforms including the re-launch of its website.

According to IAA Chairman and World President Joseph Ghossoub, the new corporate identity is both refreshing and contemporary.

"Our new tagline - 'Inspiring Excellence in Communications Worldwide' - is certainly fitting of our desire to move in tandem with the industry. It is an integral part of the overall appearance of the new IAA - the one that lives and breathes in the 21st century,"

said Ghossoub.

The new corporate identity project was led by Sharif Abukhadra, IAA Vice President of Communications. It came as a result of many months of work and was created by volunteers from Team Y&R in Jordan under the direction of Abukhadra. Commenting on the new corporate identity, Abukhadra said, "In extensive research involving marketing communication professionals across the World, from the USA to Australia, Hongkong to Saudi Arabia, we found that the Association corporate identity needed to represent a more modern and vibrant attitude reflective of today's marcomms industry".

"Based on this input, we created an inspirational emblem and slogan that we believed would inspire the industry professionals to exceed their own standards and excel beyond their potential. To finalize the process, the new corporate identity was shared with and approved by the IAA executive committee and World Board representing 56 chapters in 76 countries. This was a mammoth task for the team and I thank them for their support throughout the process."

The new corporate identity is firmly rooted in the IAA's heritage and essentially defines the thoughts the Association wishes to place and maintain with stakeholders worldwide.

"As a global association network, and increasingly a platform for industry issues, education and professional development, the IAA needs to be a catalyst of the latest, most engaging and most inspiring trends in marketing communications," said IAA Executive Director Michael Lee. "The new IAA identity aims to inspire industry professionals to exceed their own standards and excel beyond their potential", said Lee.

The IAA has provided all of its chapters with the resources needed to ensure the transition runs smoothly, according to Lee. The IAA toolkit, which was produced by Team Y&R in Jordan, will enable its 56 chapters to start using the new corporate identity immediately.