Brother Gulf gears up to achieve 100 per cent growth in 3 years

The manufacturer aims to leverage its sustained revenue growth, and recently held a strategic planning workshop with its partners and distributors where newly appointed Managing Director, Shinji Tada outlined strategies that will consolidate its presence in the MENA region.

The two-day event focused mainly on the company's overall performance during the last fiscal year as well as its business strategies and plans for the coming year. Brother Gulf's regional distributors presented their respective market results for 2006 and expressed their continuing commitment to the company's high standards of customer service and satisfaction. The Japan-based manufacturer, who pioneered the compact "Multi Function Center", or the "All-in-One", currently has enjoyed a 70 per cent growth of the Multifunction Centers market across the Middle East and is looking to double its market stronghold through aggressive product launches and marketing plans.

Commenting on the business plans and continued expansion of the company, Shinji Tada, Managing Director, Brother Gulf, said,

"The strategies we have formulated are expected to further our market share and sustain the revenue growth we have witnessed over the years. Through our heightened focus on corporate as well as retail sales, product groups and aggressive pricing, we are confident that Brother Gulf can tremendously benefit from the booming Middle East and African markets in the coming years."

Shinji Tada, who is a graduate of Commercial Law from NANZAN University, steadily rose from the ranks since joining Brother International Corporation in Nagoya, Japan in 1984. He has served across Brother Group's international offices as Product Manager at ISM of Brother International Europe Ltd in Manchester, UK; as the Managing Director of Brother Internationale Industriemaschinen GmbH in Emmerich, Germany; and as Sales & Marketing Manager of Brother Intentional Corporation in Nagoya, Japan.

Brother Gulf recently launched a complete range of innovative color inkjet Multifunction Centers (MFCs) under the MyHome and MyOffice series segments, which have since generated positive response in the regional market. The company's market success spurred its expansion into the Iraqi market as well as the Group's recent opening of a new factory in Vietnam.

Delivering top-of-the-line solutions, Brother Gulf has continually increased its market share since it began its operations in the Middle East in 1991. Its core products are Laser Printers, Facsimile machines and Multi-Function Centers (MFCs) in addition to a range of Labelling machines, Electronic Typewriters, Laminators, Stamp Creators, Home and Industrial Sewing machines and Industrial Embroidery machines. The company's regional hub in Jebel Ali Free Zone in Dubai supplies spare parts and products as well as provides sales and technical support to its extensive network of distribution partners across the Middle East and African markets.

"With the close coordination of our staff, partners and distributors in the MENA region, we expect to enhance customer awareness of our cutting-edge products, broaden our market reach and ultimately hit our business targets," concluded Tada.