Families of the future

The changing nature of consumers has been revealed in OMD and Yahoo!'s Family 2.0 study. Mike Hess, OMD's Global Research Director, looks at some of the most significant findings and the implications for advertisers and marketers.




Lisa Creffield Lisa Creffield, Correspondent
Thursday, July 05 - 2007 at 04:42 UAE local time (GMT+4)

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