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Abu Dhabi gets brand makeover
- United Arab Emirates: Thursday, July 05 - 2007 at 07:42
Abu Dhabi has hired UK-based WPP Group to create a brand to help the emirate compete more effectively in the global market for investments, Bloomberg quoted a senor government official as saying. WWP's Enterprise IG brand unit will sign a contract with Abu Dhabi's Department of Municipalities and Agriculture, according to Omer Mohamed Al Hashmi, head of City Image at the department.
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James McInerney, News EditorThursday, July 05 - 2007 at 07:42 UAE local time (GMT+4)
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