Emaar Properties hosts sale of seven residential projects at Downtown Burj Dubai on July 7

The homes in the 'Emaar 777' collection are in South Ridge, Boulevard Central, The Residences 2, The Lofts, 8 Boulevard Walk, The Old Town and Burj Views, which had all opened to strong investor response.

The homes within The Old Town will be ready for handover as early as the last quarter of 2007 and work on the other high-rise towers are progressing on schedule. Several financial institutions are offering easy home finance options for the homes starting at AED 859,888.

"As a premier downtown development with residential, commercial, leisure and hospitality components, Downtown Burj Dubai is a preferred investment destination for potential home-owners," said Mr Saif Al Mansoori, Sales Director, Emaar Properties. "The special inventory, now on sale, reflects the sheer diversity of residential developments within Downtown Burj Dubai."

The Old Town has 1,560 residential units spread over six quarters - Yansoon, Zaafaran, Reehan, Zanzebeel, Kamoon and Miska - all of them with architectural elements inspired from Arabian tradition. Yansoon has already been completed and handed over to customers. Located on the Burj Dubai Boulevard, The Lofts features a six-storey podium with private garden courts and air-conditioned shopping arcades. The homes are a combination of high ceilings, space and subtle details. 8 Boulevard Walk features studio to two-bedroom apartments, and has retails shops located on the ground floor, podium level amenities including a swimming pool, children's pool and fully equipped gymnasium.

Boulevard Central, consisting of two high-rise apartment buildings, is in close proximity to Burj Dubai. Boulevard Central 1 is a 24-storey tower with two basement levels dedicated for parking. The project will feature studios, one-, two- and three-bedroom apartments. Podium level amenities include swimming pool, children's pool, landscaped pool deck and a fully-equipped gymnasium.

Burj Views, a three-tower residential complex with 736 studios, one- and two-bedroom apartments and duplexes, is 30 per cent complete. Residents have access to a range of lifestyle amenities including health & fitness facilities, swimming pools, indoor basketball court, squash courts, children's play area, private gardens and leisure avenues. South Ridge and The Residences II are communities of high-rise homes in prime locations within Downtown Burj Dubai.

While the residential projects vary in their architectural details, they all offer the common advantage of being located centrally within Dubai, and in proximity to Burj Dubai, on course to becoming the world's tallest tower; The Dubai Mall, one of the world's largest shopping and entertainment destinations; and Burj Dubai Square, the exclusive commercial hub within the development.

The homes are also situated near the Burj Dubai Boulevard, a 3.5 km walkway lined with retail and food & beverage outlets. Residents can enjoy a range of amenities including health & fitness facilities, swimming pools, landscaped gardens and children's play areas.

Downtown Burj Dubai is a mixed-use 500-acre community with commercial, residential, hotel, entertainment, shopping and leisure components set amidst open green spaces and a lake. Several residential projects and two hospitality projects within Downtown Burj Dubai - the Al Manzil and Qamardeen hotels at The Old Town - have also opened.