DMCC showcases Dubai's first souvenir gold coin

The first coin in the series features the image of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on one side, with the Burj Al Arab on the other.

Produced in Dubai, the 'Visions of Dubai' coin is expected to be available in the market, from September 2007.

Speaking at the launch, Ahmed bin Sulayem, Executive Chairman, DMCC said: "The launch of this official souvenir gold coin is a natural move forward in consolidating Dubai's role as the "City of Gold,' and is truly representative of its leading role in the economy of the region. "Visions of Dubai" will be serve as high-value tokens that travellers will wish to purchase and take home as mementos and gifts, thus adding significant value to the gold trade in the emirate. When they buy the 'Visions of Dubai,' we would like to ensure that they carry with them a memento that represents all that Dubai stands for - enlightened far sighted vision, commitment to raise and maintain standards far above the ordinary, and the highest levels of product and service excellence. "

Held at the Burj Al Arab, the trade launch for 'Visions of Dubai" was attended by more than 200 invited guests, who were also invited to submit applications to become the official distributors for Dubai's first souvenir gold coin.