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People meters coming to ME
- Saudi Arabia: Saturday, July 07 - 2007 at 07:47
The GCC Advertisers' Association is paying 40% of the $4m needed to roll out a people meter system in 1,000 Saudi homes, Gulf News reports. Advertisers say they are currently "working in the dark", relying on random phone interviews to try and find out what television Middle Easterners are watching. They claim the results of these interviews are often inaccurate and unreliable.
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James McInerney, News EditorSaturday, July 07 - 2007 at 07:47 UAE local time (GMT+4)
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