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ME consumers move online
- Saturday, July 07 - 2007 at 07:52
Middle East consumers are increasingly turning to online media, creating a challenge for marketers, Omnicom executive Elie Khouri has told Gulf News. Khouri said that people are using technology to cut out or avoid television commercials. He said advertisers needed to focus on young people aged 12-20 who rarely read newspapers or magazines.
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James McInerney, News EditorSaturday, July 07 - 2007 at 07:52 UAE local time (GMT+4)
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