The Zee Sports team will continue to market all ground sponsorship opportunities.
The Ten Sports sales team has wide experience in on air sales in India for the last 5 years, marketing properties such as India Tour of Pakistan 2004 & 2006, WWE, US Open, UEFA Champions League, etc.
Under this new structure, Satish Menon, President, Sponsorship & Business Development for Zee Sports will have a larger role in the day to day operations of Zee Sports channel. The Zee Sports team would also be responsible for selling ground sponsorships on various properties such as Indian football, Indian Golf and also the much talked about Indian Cricket League (ICL).
On the announcement Satish Menon said "This gives us an opportunity to combine the two channels with its own unique strengths and for us at Zee Sports which has most of its properties with both ground and on-air rights to concentrate on the growth of the sport and maximize the value of the property."
Rukin Kizilbash, General Manager, Taj TV India said "It is very exciting indeed for the Ten Sports team to have the opportunity to sell airtime for Zee Sports as well. Zee Sports is a strong brand with many popular products such as Indian Football, WTA Tennis, Superbikes etc. and we look forward to generating substantial revenue for the channel."
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First big step in the Zee Sports/Ten Sports partnership
- United Arab Emirates: Sunday, July 08 - 2007 at 09:22
- PRESS RELEASE
In a first synergistic step with the Zee Sports and Ten Sports partnership, both parties announced that the Ten Sports ad sales team would also sell on air commercial time on Zee Sports.
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ABOUT TEN SPORTS: Launched in April 2002, Taj TV's Ten Sports is watched by more viewers than any other sports channel in the sub-continent, and is available in nearly 50 million cable/ satellite households worldwide. Ten Sports is also the world's biggest producer of cricket. The Channel broadcasts cricket from Sharjah, the West Indies, Pakistan, Sri Lanka and Morocco throughout the Indian sub-continent and Asia, as well as in the United States (Cricket Plus), Europe, the Middle East and North Africa. Ten Sports also owns the exclusive rights in its territories for the WWE, the UEFA Champions League, the U.S. Open tennis and hockey's World Cup.Preeti Rodricks
Assistant Manager - Marketing and Administration
Taj Television Ltd. (Ten Sports)
Dir: 9714-3919516
Fax: 9714-3916846
Posted by Lara Lynn Golden, News EditorSunday, July 08 - 2007 at 09:22 UAE local time (GMT+4)
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