International hotel operator 'Southern Sun' supports DSS apprentices

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    {
        'caption' => 'Winners of the DSS Apprenticeship Program at Qamardeen.',
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ABOUT DSS
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.

Organised by government departments with the cooperation of the public sector, the ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for - fun, excitement, brightness and unlimited joy for children.

Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event - shopping, winning, and entertainment.

ABOUT SOUTHERN SUN
Providing an extensive selection of hotels in South Africa, Kenya, Zambia, Seychelles, Tanzania, and Mozambique, Southern Sun Hotels founded in 1969 are the leading hotel group in Africa, and have now expanded into the Middle East and beyond.

With the launch of Al Manzil and Qamardeen, the two exclusive business hotels in Dubai's new business district, Southern Sun, the recipient of the prestigious World Travel Awards citation as 'Africa's Leading Hotel Brand', promises guests a traditional Southern Sun hospitality with a warm Middle Eastern flavour.

Al Manzil & Qamardeen, are two unique properties conveniently located close to the spectacular Burj Dubai boasting 197 and 186 well-appointed rooms and suites respectively and aim to offer the business and leisure travellers a host of amenities including complimentary high speed internet access, outdoor swimming pools, fitness centres, all-day dining outlets, WiFi facilities in public areas, and soon, a quaint Arabian-style souk.