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Sunday, November 29 - 2009

American Express launches its unique selects programme to its cardmembers in KSA

As part of its strategic direction to offer premium services to Cardmembers in the Kingdom, Amex (Saudi Arabia) Limited introduced today the international American Express Selects programme that provides its Cardmembers with access to thousands of high quality shopping, dining and travel offers in over 50 countries worldwide.

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  • From right: Nizar Abou Hassan, Marketing Manager, Amex (Saudi Arabia) Limited, Fahad Mubarak Al-Ghuthami, Chief Operating Chief Officer of Amex (Saudi Arabia) Limited, Majed Kabbara, Marketing Manager, Loyalty and Portfolio of Amex (Saudi Arabia) Limited.
    From right: Nizar Abou Hassan, Marketing Manager, Amex (Saudi Arabia) Limited, Fahad Mubarak Al-Ghuthami, Chief Operating Chief Officer of Amex (Saudi Arabia) Limited, Majed Kabbara, Marketing Manager, Loyalty and Portfolio of Amex (Saudi Arabia) Limited.
With a tag line of "The World offers, We select, You enjoy", the programme allows American Express Cardmembers to benefit from a wide range of tailor-made exclusive discounts and value-added offers when they use their American Express Card for their shopping, dining, travel and leisure, both at home and while traveling abroad. Cardmembers can easily view the Selects offers by browsing the Selects section at website.

Speaking on the launch of Selects, Nizar Abou Hassan, Marketing Manager, Amex (Saudi Arabia) Limited said, "The American Express brand is recognized for the unique experiential privileges it brings to its Cardmembers. We are keen on utilizing our global experience in providing premium value to our Cardmembers in the Saudi market, and Selects is an innovative programme that makes the local, regional and international offers a click away from our Cardmembers. This is a very important addition to our services in the Kingdom that caters to the unique lifestyle of our Cardmembers".

In parallel, Amex (Saudi Arabia) Limited signed a partnership agreement with Octopus Travel, a leading online reservation company offering "Lowest Online Rates Guaranteed" for hotels, apartments and many other services for travelers. With the introduction of Octopus travel under the umbrella of Selects programme, American Express provide its Cardmembers with an exceptional experience to enjoy lowest online rates at 23,000 hotels worldwide, where the reservation, tracking and completion of their bookings could be easily done via ASAL's web site.

Commenting on the new partnership, Fahad Mubarak Al-Ghuthami, Chief Operating Chief Officer of Amex (Saudi Arabia) Limited, said that in addition to the added value it brings to our Cardmembers, the Selects programme will permit American Express merchants, inside the Kingdom and abroad, to communicate their special offers and services to our Cardmembers in Saudi Arabia through innovative and integrated channels. Al-Ghuthami also stressed that the high volume of transactions done by American Express Cardmembers brings about strategic benefits to the American Express merchant network.

Al Guthami added, the launch of Selects programme coincides with the start of the summer season which allows Cardmembers to benefit from our special offers wherever they are heading, and whatever their needs are from hotels to car rentals, dinning, shopping and entertainment outlets in over 50 countries worldwide.
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About American Express:

American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

Amex (Saudi Arabia) Limited was established in 1999 as a joint venture company equally owned by Amex (Middle East) E.C. and the Saudi Investment Bank. It owns and operates the American Express Card and Merchant business in Saudi Arabia. The Saudi Investment Bank is a Saudi Arabian joint stock company established in 1976. Amex (Middle East) E.C. is a Bahrain joint venture company equally owned by Mawarid Holding Company and the American Express Company.

American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.

For further information, please contact:
Mohammed Yousef
ASDA'A Public Relations
Tel: +9661 4640051
Fax: +9661 4628219

Sami El Natour
Head of Marketing & Public Relations
Amex (Saudi Arabia) Limited
Tel: + 966 1 2926600
Fax: +966 1 4721844

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