ADTA forms MICE Industry Advisory Panel

The MICE Industry Advisory Panel will provide ADTA with valuable feedback on the major challenges and issues facing MICE (Business Tourism) in Abu Dhabi.

The IAP is about strengthening ADTA's partnership with the MICE/ Business Tourism stakeholders through better communication and consultation and provides the industry the opportunity to play a crucial role in ADTA's MICE/Business Tourism planning process, bid opportunities and product development.

The IAP also provides a forum for ADTA to listen to feedback from stakeholders on how ADTA and Team Abu Dhabi can better impact these issues.

Ahmed Hussein , Director of Product Development stated that "The Purpose/Role of the IAP is to work together to develop the infrastructure required for Abu Dhabi to grow as a Business Tourism Destination and to be a driving force in securing and promoting profitable Business Tourism for Abu Dhabi as 'Team Abu Dhabi'."

Through a range of sophisticated sales and destination marketing activities and advisory services the ADTA will be committed to providing measurable benefits for its stakeholders.

The panel members include representatives from each industry segment eg ADTA, ADNEC, destination management companies, the Abu Dhabi Authority for Culture and Heritage, Etihad Airways, TDIC (Tourism Development Investment Corporation) and venues.

Representatives are aware that they are on the panel to represent their industry sector and must identify issues of their sector from a sector basis and not their own personal company basis. They know to refer prior to each meeting to their colleagues in their sector and following the meeting report back to them and provide them with any relevant information.

Pictured at their 3rd meeting are Gillian Taylor ADTA, Rita Kiwan Etihad Airways, Karim Fassy Emirates Palace, Adrian Deegan Beach Rotana, Anwar Abu Monassar Net tours, Rajesh Vartak Arabian Adventures, Abdulla Buti Al-Qubaisi, Head of Exhibitions, Abu Dhabi Authority for Culture and Heritage , Matar Khalfan Al Shamisi, Exhibitions Assistant Abu Dhabi Authority for Culture and Heritage, Raid Obeidi ADTA Leisure , Bassem Terkawi PR and Events Manager TDIC, Ahmed Humaid Al Dhaheri and Michelle Sabti, Licensing and Classification TDIC, Nik Robinson, Director of Sales & Marketing, Abu Dhabi Golf Club, Sue Howarth Client Liaison Director, ADNEC and Ahmed Hussein Director of Product Development ADTA.