Lingo Co. agreement with KTV Middle East for marketing LCD TVs exclusively in Saudi Arabia market

This coincides with the increased demand for electronic equipment, particularly LCD TVs, the most demanded worldwide, and at a time when the majority of global electronics manufacturing companies have opted to halt CRT manufacturing in favor of manufacturing LCD TVs.

Executive Manager and Managing Director of Alahleya Co., Mr. Nizar Abdalla Othman, and KTV General Manager, Mr. Saad Omar Al Khashnabi, signed the agreement in the presence of Mr. Hun Shoi, KTV representative in the Middle East, North Africa and Europe, and Mr. Abdulla Abu Baker Ba Ashen from KTV and Mr. Mohammad Sanjar from Lingo, in their capacity as agreement engineers.

As per the agreement, Lingo will take on the responsibility of marketing and selling LCD TVs exclusively in the Saudi Arabian market for three years to wholesalers and retailers and will provide post-sale services to company clients.

During the signing ceremony Mr. Nizar Othman said, "This agreement falls within the company's aim to keep abreast of technological developments by offering LCD TVs in the promising Middle Eastern markets which have encouraged a number of companies to manufacture this product thus diversifying their portfolio."

Othman continued by saying, "The new agreement allowed Lingo to introduce the first batch of KTV LCD TVs in the Middle East, a high quality product that is designed in accordance with market standards and combines a neat, modern look with user-friendly, up-to-date features that rivals a cinematic experience."

On his part, Mr. Saad Omar Al Khashnabi said, "today, the LCD TV market is witnessing a remarkable growth and response which foretells a consumer shift towards higher quality products. This trend has encouraged KTV investment in the LCD TV market by expanding its distribution range and making strategic alliances in the region with pioneering companies to market and sell its products."

Saad added that, "KTV's policy in the region aims at manufacturing LCD TVs of various sizes ranging from 20 inches to 82 inches using high quality category "A" crystal boards at affordable prices and with three year warranties to all users."