Selva sets new standards

It is above all else the starting signal for a new era.

The well-known Selva logo that was handed down has been in use for nearly thirty years now.

At that time, it was a trademark that stood for a company oriented toward handicraft that concentrated on classically elegant period furniture.

Over all these years, much about the company's presence has changed - but the logo was never touched. Because logos are only altered if fundamental changes have taken place and there is the desire to definitely send a clear signal to the outside.

And the time is now ripe for this signal. Because in recent years, a great deal has changed dramatically. The furniture market, the lifestyle of the target groups, and, above all else: the SELVA brand itself.

Selva has more and more become a global furnishing brand. The product line was expanded and extends today from classic masterpieces to modern top-quality designer furniture. This bandwidth is not offered by any other supplier in the world. With Selva America in High Point, NC and Selva Middle East in Dubai, the company has a strong presence in central growth markets.

With innovations such as 'downtown' and Solitaire, Selva has conquered new, younger target groups. Selva has long been more than just a furniture producer - namely, a furnishing brand. And in the hotel industry, Selva is now Europe's leading hotel furnisher and is present on all continents. Selva Hospitality handles the complete project management of the interior decorating of leading hotels. In other words, the period furniture factory of the 1970s has turned into a world-renowned trendsetter in the furnishing sector!

This new, important role of the brand could no longer be taken into account by the tried and true logo. And thus the decision was made to take a step into a new era. And because the changes within the company have been so radical, the modification of the logo design also had to be a radical one.

It was all the more important, however, to proceed in that regard very cautiously and professionally. Nothing was left to chance with the development of the new logo. In a coordination process that lasted for months between the general management, the marketing department, and the agency (Aichner Clodi A/C, Salzburg,Vienna), the new design was worked out. But the final okay only took place after an intense internal and external test phase.

The reaction to the truly successful new trademark is now even more enthusiastic: 'The requirements for the designers were indeed difficult,' says CEO Dr. Philipp Selva. 'On one hand, there was to be a hint of proximity to the old logo, but on the other hand, we wanted a solution that signals the premium claim of the brand, a design that is modern and yet timeless and which functions in all areas of application!'

These goals are easily achieved by the refined 3-D design with the fine glossy effects. In the end, the clear, very exclusive design of the Selva logo holds its ground when matched up with all of the big labels of the jewelry and fashion world.

In any case, this new logo is imbued with the power to help the Selva brand with even more charisma in coming years filled with additional innovations.