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Better Life launches eco-friendly dishwasher in UAE
- United Arab Emirates: Wednesday, July 11 - 2007 at 15:58
- PRESS RELEASE
Better Life, the UAE's only specialist home appliances chain, has introduced a product designed to take the personal and environmental strain out of washing dishes.
The appliance has two unique separate dishwasher drawers that can clean two loads simultaneously at completely different cycle settings. Another great use: washing smaller loads in one drawer while temporarily storing clean dishes in the other drawer.
Unlike conventional dishwashers, each F&P DishDrawer can be independently operated, allowing consumers to wash both small and large loads. DishDrawer allows you to mix delicate crystal and heavily soiled baking dishes all at the same time; washing the delicate glassware and crockery in one drawer on the delicate cycle, with pots and pans in the drawer on a heavy duty cycle.
Another feature allows users to match the wash programme to the contents to ensure efficient water usage, so helping the environment without compromising cleanliness.
Also, designers have addressed the efficiency of water flow around the drawers by providing users with a variety of wash cycles, depending on the size and nature of the load. Environmental concerns are further addressed by the F&P SmartDriveTM motor, which uses fewer components and increases energy efficiency, achieving a three-star energy rating.
"Dishwashing is probably not on anyone's top-ten list of favourite activities," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group. "At Better Life, we are always looking for innovative products that not only make people's lives easier, but that reflect their values and beliefs. Which is why we are proud of our F&P DishDrawer, which offers convenience in an environment-friendly way."
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Notes and media contacts
About Better LifeBetter Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class, European brands includes Siemens, Terim, Wolf Power, Ufesa, Alno kitchens, Fisher & Paykel, Zanussi and Electrolux.
Better Life showrooms in Dubai are located next to Strand Cinema in Karama, on the Dubai-Sharjah highway, Mall of the Emirates, Dubai and in Abu Dhabi, Ras Al Khaimah, and The Easa Saleh Al Gurg (ESAG) Group was founded by its Chairman and the UAE's ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
For more information please contact:
Anamika Priyadarshi
Better Life
Dubai, UAE
Tel: 04 3376804
Fax: 04 334 0590
Helen Ross
Polaris Public Relations
Dubai, UAE
Tel: 04 3415555
Fax: 04 3415588
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