American Express introduces customised programme promoting UAE as the ideal holiday destination

'Discover Dubai' offers American Express Cardmembers special travel packages from Emirates Holidays comprising of flight and accommodation benefits. Cardmembers can now discover the multi-façades of Dubai with customised tours and value added travel packages.

The 'Discover Dubai' offers cater to the different lifestyle preferences of American Express Cardmembers from the fun and adventurous to luxury shopping, with brands ranging from: Aldo, Bally, Charles & Keith, EON, Fitz & Simons, Rodeo Drive, ST Dupont, Strandbags, Tommy Hilfiger etc. During the offer period, the Dining discounts are instant; and Retail offers provide Cardmembers with shopping vouchers to be used at another specified merchant participating in the programme.

Mr. Peter Fawn, Head of Establishment Services Group, American Express Middle East & North Africa, said,

"The Discover Dubai programme demonstrates the additional value American Express can bring to Dubai based merchants who understand the incremental business opportunities brought through this type of partnership. This programme will attract American Express Cardmembers from the Far East in particular with a special travel package consisting of flights and accommodation whilst providing attractive shopping offers at select outlets for any Cardmember who is in Dubai during the period of this offer".

Selects offers Cardmembers a world of privileges with an exciting selection of year-round offers and savings in leisure, dining and shopping in over 50 countries, through an easily navigable website.

The shopping and restaurant offers are also available to any American Express Cardmember visiting Dubai from anywhere in the world, including those resident in the UAE and across the Middle East region. All retail/dining offers are valid till November 30, 2007 while the travel offers expire on October 31, 2007.