LG eyes Middle East's booming hotel industry for its HomNet sales

Partnering with leading system integrators in the region, LG will be looking to further demonstrate the versatility of their Home Networking division for the hotel industry. In one comprehensive package, LG HomNet integrates eight different solutions - Community Portal, Home Tasking, Home Management, Home Entertainment, Home Safety, Home Communication, Well-Being and Community Management.

Last month, LG Electronics confirmed contracts with Sungwon, and Bando & Royal House to outfit more than 1,200 homes in the UAE with comprehensive and tailored HomNet solutions valued at AED 30 million. These include prestigious projects such as Santeville Tower and U-Bora Tower, both in Business Bay, Santeview in Cultural Village as well as Al Naseem Towers in Sharjah.

Greg Eun, General Manager LG Electronics Gulf FZE, pointed out that following the company's inroads into the real estate sector, LG was actively seeking greater role in supporting the hospitality sector with innovative solutions. 'Leading hotels in the Middle East are now recognising the need for incorporating smart home technology into their hotel properties and serviced apartments to gain that edge in their selling propositions,' he said.

'LG is already the frontrunner in creating converged home network appliances - the electronics of the future,' Eun added. 'We have successfully installed HomNet systems in more than 35,000 premium apartments worldwide and we are keen to emulate the same success in the Middle East.'

While technologically enhanced features enable the apartments and villas to be connected through a centralised community server. The residential units are also connected to each other for better community living and homes can be controlled through Internet or WAP mobile phones without huge monthly charges.

LG HomNet links apartments using a variety of devices and technologies including televisions, Internet and mobile phones and offers a more convenient and safer lifestyle.