Al-Markazia sponsors Sayyara FM

The company's interest to sponsor the program relates to the issues it discusses regarding traffic concerns in Jordan. The program seeks to ensure good communication between all parties concerned, from drivers to traffic policemen, in the hopes of reaching a solution.

"As part of its social corporate responsibility, Al-Markazia continuously strives to cooperate with various local organizations to help the local community," said Mr. Nadim Haddad, Al-Markazia Marketing Manager.

"We are sponsoring this program because it allows Jordanian drivers to express their point of view and communicate their problems and complaints in order to be discussed with the officials in charge, arriving at some solutions. Al-Markazia is proud to participate in accomplishing the program's goal because it's important to us to support Jordanian citizens", Haddad added.

This weekly program consists of reading emails of program listeners, and a report from the Traffic Department that includes statistics on the accidents and the weekly tickets that are counted by the Traffic Department in addition to the "Issue of the Week" being the main story in the episode where discussions with guests, including the presentation of reports and receipt of telephone calls. Furthermore the program also includes a section called "Garage" where one of the mechanical engineers from Al-Markazia discusses in each episode topics related to the mechanics of the car.

It is worth mentioning that Al-Markazia shined at Toyota Motor Corporation's "Customer Service Prize", winning the first place across the Middle East and North Africa region, and fifth place worldwide.