Juniper Networks accelerates service provider multiplay revenue opportunities

The E120 mirrors the advanced feature set, high-performance and reliability of the E320 BSR in a smaller, highly efficient form factor, enabling providers in the region to quickly and cost-effectively extend multiplay services to untapped markets served by smaller points of presence. The E-series family of BSRs, including the E120, delivers unmatched service awareness, allowing providers to accelerate IPTV and multiplay revenue opportunities while developing additional sources of income through addressable and measurable advertising.

The viability of multiplay in the Middle East has become more apparent with recent announcements by regional operators that they are testing TV, Internet and phone services through the same network in select areas.

"With the E120, Juniper has further strengthened our market-leading portfolio of Broadband Services Routers, which are critical to delivering high-value multiplay services reliably, effectively and efficiently," said Mohamad Abdul-Malak, Regional Director, Juniper Networks Middle East & Africa.

"Additionally because of the in-depth service awareness provided by the E-series and our work with market leading partners, we are opening the door for the Middle East's service providers to ultimately leverage addressable advertising to generate incremental revenue streams, while dramatically increasing the value they can provide to advertisers."

Delivering 120 Gbps of capacity in a compact chassis—50 percent greater capacity than currently shipping competitive platforms—the E120 supports up to 64,000 individual subscribers, enabling providers to generate incremental revenue easily and efficiently. The E120 shares the same proven JUNOSe operating system, line cards and interface modules as the widely-deployed E320, which ensures service consistency and can reduce operational complexity and expenses.

Juniper Networks E-series portfolio, including the new E120 and the award winning E320, represents one of the industry's broadest portfolio of next-generation broadband services routers. Fully integrated with the Session Resource and Control for deep policy management and control, the E-series delivers optimum scale, reliability and performance to support a wide range of advanced multiplay services, such as video on demand and IPTV. According to Synergy Research Q107 market share reports, the E-series is the market leading broadband services router for IPTV services in the industry1. In less than two years since introduction, the E320 has achieved broad market acceptance, as evidenced by its current installed base of nearly 800 platforms, deployed in over 70 provider networks worldwide.

Expanding Multiplay Revenue with Addressable and Measurable Advertising

The service and subscriber-aware E-series will uniquely enable multiplay providers to determine on a second-by-second basis which IPTV or Video-on-Demand channels viewers watched, valuable information that can provide the basis for advertising revenue. By translating Internet Group Management Protocol (IGMP) traffic into detailed program data, providers can gather real-time viewing statistics that are invaluable to national, regional and local advertisers constantly striving for more reliable metrics and greater accountability.

Furthermore the ability to deliver highly-targeted advertisements based on geographic, demographic, and usage-based patterns will enable advertisers to develop localized, highly-targeted ad campaigns. Highly accurate subscriber data can assure more valuable and effective ad placements, while opening up a significant new revenue opportunity for IPTV service providers. With the introduction of the new E120, service providers will be able to efficiently extend this service information to broader markets, further expanding the value to service providers and advertisers.

Through Juniper's unique multiplay architecture, its commitment to openness and ecosystem of partners, Juniper is enabling service providers to offer highly-customized, reliable multiplay services, while providing the opportunity to develop a strategic and incremental new source of revenue through targeted advertising. To help service providers plan and implement a targeted advertising strategy, Juniper has developed an achievable multi-phase implementation roadmap to reaching more advanced, and more valuable advertising models.