Samsung Electronics strengthens home appliances range by launching the world's first Quatro cooling refrigerator

Featuring 25 cubic feet of storage space, the four zone convertible refrigerator incorporates an exclusive time-divided multi-cycle (TDM) system, which includes separate and independent evaporators and fans that ensure the ideal temperature and humidity conditions of each section.

This system prevents the transfer of odor and allows different types of food to be stored at optimal conditions.

Sang Yoon Kim, general manager of the household appliances said:

"This innovative technology offers unprecedented flexibility and makes refrigeration more versatile as it keeps food in optimal moisture and temperature conditions. Consumers can convert refrigerator space to freezer space and vice versa anytime they wish to do so."

The two convertible drawers offer high temperature settings (50°F) and low temperature settings (-13°F) in addition to standard refrigerator, freezer and soft freeze settings. The drawers can be converted from refrigerator to freezer settings and back again.

The refrigerator further features a 2-minute door alarm and an optional built-in beverage station with an ice maker. A large digital LCD panel controls the cooling zones and provides convenient, intuitive operation.

Samsung, which also holds the patent for 'twin cooling', leads the market share for refrigerators in the Middle East and expects the 'Quatro Cool' refrigerator to drive its sales growth in 2007.

Kim continued: "Refrigerators are the growth engine of our home appliance business this year, and we are confident that with the launch of the 'Quatro Cooling' range that we will achieve our target for 2007."

The refrigerator is now available in leading electronic stores across the UAE.