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Damas presents the opulent Montega watch collection

  • United Arab Emirates: Tuesday, July 17 - 2007 at 08:29
  • PRESS RELEASE

Damas, the leading international jewellery and watch retailer in the Middle East, offers a dramatic addition to its collection of superior timepieces - the Montega collection of luxury Swiss watches for men and ladies.

Offered in both automatic and quartz movements, Montega watches come in styles designed to accent your distinct appeal in any setting. As the signature of opulence and impeccable taste, Montega sets its wearer apart as an individual of reckoning.

Dominated by circular, clearly defined faces fashioned in white gold, rose gold and stainless steel, with a lavish spread of diamonds in selected models, Montega watches offer the discerning individual a choice for every occasion - from boardroom elegance to haute couture glamour. Hand-crafted, each model boasts inspiring design defined by a look and finish that is simply superb and immediately catches the eye.

Tawhid Abdullah, Managing Director of Damas remarked:

"Montega watches offer exclusivity of a high order for both watch connoisseurs and enthusiasts. Its design and superior technology immediately set it apart as a brand supremely suited for the demands of the time. Damas is credited with having brought the most coveted names in watch brands to the region and it is with great pride that we present Montega's splendid array of timepieces."


Montega's admirable ensemble includes a distinguished chronometer in rose gold with white dial, date window, hour, minute and continuous small second hand, with domed anti-reflective scratch resistant sapphire crystal, and a smart red alligator strap, which is sure to be a connoisseur's favourite.

Ladies, on the other hand, are sure to discover time's dazzle in three extraordinarily luxuriant models sporting pave diamonds on the watch face, an exciting proposition for a variety of evening wear. An outstanding piece of artistry in this line up displays a watch whose face is enclosed by an orchid lavishly encrusted with diamonds, which, when lifted, reveals its exclusive time to its lucky owner.

For those with a penchant for art, the collection's stainless steel model in black and white features beautiful Arabic lettering with artistic flair on its dial.

Montega's time creations touch different styles of expression from grand and opulent, to elegant and subdued, displaying its expertise to handle the demands of the day with innovation and style, in the best traditions of Swiss time keeping excellence.

Discover time's most glamorous faces in Montega's superb watches now available in selected Damas Les Exclusives boutiques across the UAE.
Montega watch now available from Damas. 
Montega watch now available from Damas.
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About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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